Dare You Not To Do This

Tanya Cross on June 3, 2024

It’s hard to believe that four years have passed since I led the team at the Breakthrough Experience.

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Looking back, I’m amazed at the journey we’ve all been on—investing in our own growth, building businesses, and navigating the complexities of life.

 

For me, this journey also involved raising a little one as a single mum, which added a whole new dimension to the adventure.

 

One thing I’ve realised is that true growth often comes from moments of challenge and deep reflection.

 

We never really see how far we’ve come until we pause and look back at the winding path we’ve travelled.

 

It’s like hiking up a mountain—sometimes the climb is tough, but when you reach a viewpoint and see how far you’ve come, it’s a new perspective.

 

I’ve been thinking a lot about authenticity and the importance of being true to ourselves.

 

We are here to “Become who you are” (Thanks Nietzsche).

 

Especially in business and as a coach.

 

When we build our business around our identity, when we bring our unique story to the marketplace, we create something that no one else can replicate.

There’s no competition when you’re true to yourself because no one else has your story, your perspective, or your voice.

 

In our journey, it’s easy to get caught up in what others are doing. Social media, industry trends, and external pressures can make us feel like we need to conform or compete.

But here’s the truth: the most impactful ideas and the most profound contributions come from within. When we focus on being our authentic selves, we create something truly original and transformative.

I have been geeking out on Søren Kierkegaard’s work lately, and something I came across has stuck in my mind.

 

“To dare is to lose one’s footing momentarily. Not to dare is to lose oneself.”

 

I read it and welled up with tears.

 

“To dare is to lose one’s footing momentarily. Not to dare is to lose oneself.”

 

It takes courage to stay true to our path, even when it’s difficult. Even when it feels like the whole world is against you.

 

It’s in those daring moments that we find our true strength and our most authentic selves.

 

Your greatest contribution to the world is to be yourself.

 

In a world that often emphasises competition and financial success, it’s easy to get caught up in chasing a quick buck.

 

But here’s the thing—when you pursue something that isn’t aligned with your true purpose, it rarely brings lasting fulfilment.

 

Instead, it can lead to burnout, dissatisfaction, and a sense of emptiness.

 

Focusing on service is where the real magic happens.

 

When you dedicate yourself to serving others, you tap into a deeper sense of purpose. You begin to realise that your unique experiences, perspectives, and ideas are exactly what the world needs.

 

By helping others, you not only contribute to their growth and transformation, but you also find meaning in your own life.

 

Trust that you can be paid for doing what is purposeful to you. This might seem counterintuitive in a society that often values quick financial gains, but it’s a profound truth.

Build a business that you love, not that you want to burn to the ground.

 

People are naturally drawn to authenticity and inspiration. They can sense when someone is truly dedicated to their craft and committed to making a difference.

 

Think about the people who inspire you the most. Chances are, they are individuals who have stayed true to themselves, even in the face of adversity.

 

They didn’t follow the crowd or compromise their values for short-term gains.

 

Instead, they focused on their mission and trusted that their dedication would pay off in the long run.

 

Financial rewards become a byproduct of the value you create rather than the primary goal.

 

So, don’t get distracted by what others are doing or how much money they’re making.

 

Stay focused on your journey and your mission…

 

Be patient.

 

Be persistent.

 

Be purposeful.

 

The world needs your unique contributions, and there is no one else who can do what you do.

 

With gratitude and love,

 

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

The Hidden Trap

Tanya Cross on May 27, 2024

Human behaviour is fascinating.

Let’s take the psychological phenomena that influence it.

Each phenomenon offers you a little peek through a window into how people perceive, react to, and interact with the world around them.

Whether it’s understanding why we sometimes stick to decisions that aren’t beneficial (like in the sunk cost fallacy) or why we might feel oddly out of place despite our achievements (as with imposter syndrome), these phenomena help us make sense of complex human behaviours.

When we understand the complexities of human behaviour, we can then better understand how to solve problems at a deeper level.

There is one phenomenon that I find people get trapped in and how it impacts you.

Have you ever found yourself deeply invested in something—like a career, course, or financial investment—where you’ve put in significant time, money, and effort, but no longer feel it’s the perfect path for you?

Yet, instead of considering the potential benefits of changing direction, you find yourself focusing on the resources you’ve already spent.

In this moment you are prioritising past investments over future opportunities.

It’s known as the sunk cost fallacy.

It’s a cognitive bias impacting your life.

It leads you to stick with courses, career paths, or relationships that no longer bring value simply because abandoning them feels like admitting failure and wasting resources. You find it difficult to cut your losses and move on.

A client comes to mind when I think of the sunk cost fallacy.

They had invested money, time, and energy in choosing a niche in their coaching business. They had the website, the communication, the content.

But they weren’t getting clients.

When we refined their lane, who they were actually here to serve, and their message to share with the world, they thought ‘how can I change now, because I have invested so much into this other path.’

This is the sunk cost fallacy.

The trap becomes being stuck on a path that you don’t love because the money invested is more important than having a heart in what you do.

Another client who had invested so much money in a property, that if they sold it, they wouldn’t get a return on their investment, but to keep it, it would cost them more money, and a loss of not living life as all additional resources are being poured into the investment.

For anything you change, you have to acknowledge this cognitive bias.

You have to see the lens you are seeing the world, and then you can change it.

Instead of viewing your past investments as wasted, you have to understand how there are valuable learning experiences in everything you do.

Take the lessons with you, and it isn’t wasted.

Use the experience as building blocks rather than barriers, so you can live a life that you feel open to opportunities in the future, rather than being bound by the past.

So if you have a voice inside saying, ‘change your niche, stop the course you are doing and start a new course, or cut your losses and move on,’

Then, perhaps see the potential inside you and focus on what is wisest for the future rather than what has been lost in the past.

Be flexible to change and realign when you feel the inner calling.

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

It’s not for you

Tanya Cross on May 20, 2024

You have a love to serve.

But…

Business is not your jam.

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Marketing, finance, or operations—it can feel like stepping into an entirely different and uncomfortable world unless you come into coaching with a background in sales, marketing, or something that directly supports your business.

Either way, business is outside of your comfort zone.

Embracing the business side can be daunting because it requires a different skill set.

Business demands you sometimes shift from a people-centric to a process-centric approach, dealing with admin, emails, automation, and operational tasks.

You have to have a priority shift.

Instead of deep diving into human behaviour, people, the mind, and methodology, you’re not in the trenches of learning about client avatars, sales funnels, google ads…

Plus, with budget constraints and being a one-person show, it’s not always commercially viable or profitable to invest in a team.

At some point in your coaching career, you must transition from being just a coach to owning a coaching business. This often forces you to stop thinking as an individual and start thinking as a business owner.

Imagine owning a product business without understanding the finances, having no processes in place for orders, or knowing what to communicate to customers about refunds or promotions. If you were in that situation, you’d feel overwhelmed and stressed, likely reluctant to grow or scale up your business.

Your coaching business is the same.

Embracing the business side of your coaching practice, while daunting, is essential and a profound opportunity for growth.

For me, it’s like my own personal development boot camp, where I learn to tackle complex challenges, create order, and grow.

As a coach, you already value learning and personal growth.

Applying this mindset to your business means integrating what you know, making your business a true reflection of you.

When you embrace the reality that you are not just a coach but a business owner, you’ll see that your business is an extension of your service.

Investing in yourself and your business enables you to harness its full potential, allowing you to make a greater impact through your coaching.

Remember, your business isn’t just a business—it’s a mission.

But don’t die with the music in you and know you have more to give.

Build an aligned business that reflects who you are to help you share your service with the world.

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

What an adventure

Tanya Cross on May 17, 2024

Last weekend, Bonnie and I were gifted an adventure called Splash.

Picture this: an industrial shed, decked out with gear like we were about to take on a paintball war.

But instead of dodging bullets, we were diving into buckets of vibrant paint and balloons filled to the brim with colours.

Frozen was blasting in the background, adding to the surreal atmosphere.

And then came the best part—the moment we turned into human paintbrushes, splashing and smearing paint all over the walls.

At first, Bonnie was a bit hesitant to get messy.

She’s so used to colouring within the lines, to painting on a piece of paper where every stroke has its place.

But here, in this wild playground of paint, there were no rules, no boundaries—just pure creative expression.

I watched as Bonnie tentatively approached the wall, her cup of paint gripped tightly in her hand.

With a flick of her wrist, she attempted her first splash, but it fell short, landing with a disappointing thud on the floor.

Yet, instead of being discouraged, she tried again, this time standing closer to the wall, her determination growing with each attempt.

And then it happened—the moment of messy liberation.

With a bold toss, Bonnie sent a cascade of paint soaring through the air, splattering against the wall in a riot of colour.

Her face lit up, her preconceived expectations of how she should behave shattering like the paint against the wall.

But perhaps the most beautiful part was watching Bonnie let go of those invisible expectations—the ones that told her she had to be neat, orderly, and composed.

In that moment, she embraced the messiness of life, reveling in the freedom to create without constraints, to express without judgement.

Being in the personal development community for over 15 years can sometimes feel like an invisible expectation.

  • You’re expected to have it all figured out.

  • You’re expected to work through EVERY emotion you have.

  • You shouldn’t get angry or upset.

  • You have to be switched on.

  • When someone is in need or crisis, you have to help them (no matter if you are on holidays, or it is midnight)

So you are the one who shares advice on helping people in their relationships, but your relationship falls apart,

Or you help people with sales, and you are on an emotional rollercoaster with your own sales,

Or you help people with their health, and you are struggling privately with your own.

And every time you struggle with the very thing you teach, the message you share feels like a betrayal to your client.

Behind the sometimes shiny facade, there’s often a silent but hefty weight that many in this business carry on their shoulders.

You hold expectations that are often set at an elevated level, sometimes beyond what is realistically achievable.

And the greater the expectation, the greater the split between who you are portrayed in business and who you are privately is created.

And yet, you’re not alone in feeling this way.

It’s almost a stage of the journey as a leader and a coach.

The height of this experience was in 2015 for me.

My outer world was on fire, and my inner world was burning to the ground.

But what I realised during this time

You don’t have to be perfect with your clients.

You don’t have to have your sh*t together.

You just have to be real.

Because the moment you portray yourself to be someone you are not, is the moment you set your clients up for unrealistic expectations of themselves, and set them up for failing (or at the very least – judging themselves).

In fact, it’s this very vulnerability that connects you to your clients on a deeper level.

So, instead of beating yourself up for not living up to some impossible (and one-sided) standard of perfection, embrace your humanity.

Embrace the messy,

For within it lies the raw beauty of the human experience.

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

All that dies inside

Tanya Cross on May 17, 2024

I have been seeing an acupuncturist in the city for the last three weeks.

She is the niece of the great-great-grandson of a type of Kung Fu.

Can you imagine all that wisdom and knowledge being passed down from generation to generation?

The depth of healing that would be shared on an intellectual and intuitive level would be incredible.

The conversations at family gatherings would be inspiring.

When I’m with her, I imagine I will soak up that knowledge.

“Absorb”.

I wish.

So, what is happening to the knowledge within you?

Because knowing you so well, you have a love to learn.

You’ve attended courses and classes and learned from some of the best.

You have a wealth of knowledge within you.

But too often, we play small and say, ‘I’m not ready, I don’t know enough’ to share your service with the world.

You think the path is to learn more.

Consume another course.

Attend another seminar.

Cram more into that beautiful mind of yours.

So you delay your service for another year.

Next year, you say.

Yet, another year passes.

As a byproduct, bigger doubt creeps in.

But to the degree of your doubt, you have equal confidence.

Your confidence is hidden. But it’s there.

Waiting to be unlocked.

Maybe it’s confidence on camera.

Maybe it’s confidence to deliver your service online in groups.

Maybe it’s confidence to leave your job and work for yourself.

Whatever shape or form you need confidence in,

Don’t die with the music inside.

You don’t need to know more.

You need to do more.

You don’t need more information.

You need more implementation.

And the moment you say you don’t know is the moment you are focused on self and not serving.

And remember this.

It’s a learning journey.

The journey will teach you all you need to know.

You learn on the job.

So, channel a little wisdom from Abraham Lincoln.

You’re not born to win, you’re not born to success. You’re born to live up to the light within you.

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

I’d never been so scared

Tanya Cross on May 17, 2024

I was so scared.

I couldn’t sleep.

I’d wake up in the middle of the night with my brain running a million miles an hour.

I was more than scared.

Making the leap.

Into the unknown.

But deep inside, I’d had a calling to change, but I didn’t want to hear it.

I wasn’t ready.

I resisted.

I insisted, ‘No’, it’s not the right time.

But deep down I was really thinking what if it fails, what if people don’t want my service, what if everyone says no.

I open my feed, and it’s coach after coach after coach.

The markets flooded.

Who am I to do this?

But the inner voice persisted.

My animal mind couldn’t drown it out.

Then it happened.

One day, 9 months ago, while attending the Demartini Method Training Program, I was drawn into a room with two newbie coaches.

I coached the coaches, and an intense fire lit inside me.

THIS IS IT.

This is what I’m born to do.

Teaching, educating, training, coaching, and serving.

A blend of all five.

To help coaches share their service with the world.

Lights my heart on fire.

And that moment of calling Justin.

“I have to share something, and it’s really scary to admit”.

Patiently, he waited.

“I want to coach coaches”.

Silence.

“I was thinking the same thought this morning”.

Tears filled my eyes.

That was the day the decision was made.

But it took 9 months for us to reposition Maximum Growth’s marketing, message, the Academy to match our new vision.

Working quietly while no one else is watching, creating training, courses, and content so coaches can do their inner work to shift their business.

It’s inspiring to see a coach create and build their own business.

They get to express themselves in the world.

So Sunday, a few weeks ago, I’m lying in bed.

I’m still scared.

But what I have is certainty.

Certain about the lane we picked. Certain with the direction we’re going. Certain with whom and how we’d love to serve.

I’m settling into being scared.

It’s a part of the transition process.

But each day I take the next step, I fill my heart with the love of service and the service of love.

And everything can be taken away, the business, clients, income but my love to serve will remain.

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

I haven’t done this in years

Tanya Cross on May 17, 2024

Picture this. A little kids whines “I’m bored”. Almost instinctively parent A jumps in to alleviate it. “Go do x, x or z”. It’s like we’re wired to give an instant solution. It’s so tempting to fill kids up with moment by moment activities, thinking we’re helping them – and helping our own sanity. But maybe. Just maybe we could lean into being bored.

What Would You Do?

Tanya Cross on May 15, 2024

Imagine this: you’re handed $10,000, no strings attached. What’s the first thing you do with it? Put it away for a rainy day? Invest in your education? Maybe you’d splurge on something you’ve been eyeing for a while or use it to pay off lingering bills?

Show me the money

Tanya Cross on March 21, 2024

Show me the money. 

Oh I have your attention. 

Speaking with a client this week, we talked about the ways in which people put growth ceilings on their wealth. 

  1. Struggles with attracting money
  2. Keeping money in your pocket 
  3. Building on your wealth and growing it

Which one are you? 

One, two or three? Or a couple or a mix of all three?

Let me paint you a picture of each.

Struggles with attracting money

If it was as easy as x, y, z and make money, then everyone would do it. But it isn’t. But two key factors to attracting money is knowing your values and prioritising your money as important.

If you prioritise other values over earning money or lack a sense of purpose in serving others, it can hinder your ability to attract wealth. 

Similarly, if you cap your earning potential due to resistance towards financial obligations like taxes or payments to others, it limits your financial growth. 

Not valuing your own offerings, whether it be a product, service, or idea, can make it challenging to attract money as you may struggle to convey its worth or promote yourself effectively. 

The purpose of the Financial Responsibility course is to increase your mindset towards money, but at the same time recognizing the value you bring to the table are important steps towards becoming a money magnet.

Keeping money in your pocket 

Here are some factors that contribute to why people may have difficulty holding onto money, based on research:

Impulsive Spending: Many individuals struggle with impulse control when it comes to making financial decisions, leading to impulsive purchases and a depletion of savings. We’ll address this in Step X, Hold Onto Money.

Lifestyle Inflation: As individuals’ income increases, they may succumb to lifestyle inflation, increasing their expenses in line with their earnings, making it difficult to build savings or hold onto money. 

Unexpected Financial Emergencies: Unforeseen events, such as medical emergencies or major repairs, can significantly impact one’s finances and make it challenging to hold onto money. 

Building on your wealth and growing it

Building your wealth will become easier as you know more as well as know how to think rich. Don’t hesitate to develop your mind. It is the single most powerful asset you have to build wealth. And no one can take it away from you. If well trained, you can create the wealth you’d love. 

To help ensure that you’re savvy about your own finances, here’s a list of the top 6 key terms to know.

Revenue: Profit is closely tied to revenue, which represents the total income generated by a business from its operations, sales, or services. Profit is calculated by subtracting the total expenses from the revenue.

Expenses: Expenses are the costs incurred by a business in its day-to-day operations. They include various items such as salaries, rent, utilities, raw materials, and marketing expenses. Profit is determined by deducting these expenses from the revenue.

Net Profit: Net profit, also known as the bottom line or net income, is the amount left after subtracting all expenses, including taxes and interest, from the revenue. It represents the actual profit generated by a business.

By mastering these basic finance terms, you get to understand your business, and can analyse the performance of business. 

So, some words of wisdom on your finances. 

I’m mid-way through creating a course called “Wealth Creation Formula” and it’s going to drop inside of Maximum Growth Academy in April. 


Oh I can’t wait for you to get your mittens on this one. It’ll be a financial game changer for you. 

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

I felt compelled

Tanya Cross on March 8, 2024

I saw this in my studies this week and it moved me that I felt compelled to share it with you. 

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

‘The soul has been given it’s own ears to hear things the mind does not understand’. Rumi

We try to use our smarts, our logically brain to understand and grasp things, but sometimes it is the exploration to a realm beyond logic that is needed.

Let me explain…

In our Coaches Class, each and every month we have coaches share their inner world, their blocks and challenges in starting, building and growing a coaching practice.


Our logical brain says, ‘ok, what is your plan, your service, your offer. How are you going to communicate with the outside world, on what platforms…’

All head stuff hey. 

And that is important.

Buuuttt….

Coaching is more than reason. 

Coaching is more than the mind. 

It is a deeply healing experience. 

It is an journey where you are connected to the divine. 

We help people to move through their heads into their hearts to access their soul, the divine. 

It is by moving deeper beyond the physical world, the sensing world to, one that can only be apprehended through the inner knowing of the soul.

This is where it whispers to you true wisdom.


A connection with the nature of your existence where you delve into the depths of your own souls.


It is from here you can cultivate your inner self, know your identity and know your path and purpose. 

It’s like the power is switched on. 

What sparked the idea inside me from the quote was to not only listen with our ears but also with our hearts, to perceive the whispers of the YOUniverse that eludes rational analysis.

This is where we discover the profound truths that is within us, and you have access to. 

I hope that this has inspired you with coaching a little more…

Until next week, 

Tanya x

Nothing Is Missing, What Are You Searching For?