Life is a series of transformations. 

It calls us to honour what’s true, evolve with integrity, and embrace the changes that come with living in alignment.

Recently, my business partner Justin and I made the decision to part ways—not through conflict, but through clarity. This decision comes from a deep respect for each other’s path and a commitment to what is most authentic for us both.

Justin’s journey is leading him toward more time with family, and I fully honour that. Sometimes, growth means letting go—not because it failed, but because it fulfilled what it came to do.

Not all partnerships are meant to last forever. Some are meant to teach us, shape us, and then release us. And that’s okay.

This shift has reminded me that real growth often asks us to surrender what once fit, but no longer feels right. If we cling too tightly to the familiar, we risk stagnation.

Some people walk beside us for a season. Others for a lifetime. The wisdom is knowing when to hold on—and when to let go.

For me, this has been a deeply personal process. A shedding. A returning.

It’s taken me inward—past the expectations, the structure, the shared plans—and back into myself. It’s asked me to let go of what I thought it had to be, and trust the unfolding of what’s meant to come next.

There have been tears. Long walks. Quiet moments. Sadness for the dream we once shared.

But also stillness.

Because when something falls away and it’s still right, you know it’s truth calling you forward.

Through this, one thing has become clearer than ever:

I love mindset work. I love the Demartini Method. I love coaching.

That fire still burns.

My focus has been on business but my love is the mind behind it all. The personal insights. The deep shifts. The moments that ripple into everything else.

That’s what lights me up.

So, while the form of business may shift, the mission remains clear:

To serve. To coach. To walk with others as they rediscover their fire and realign with who they truly are.

We honour bold decisions. Justin’s choice to step away is just that, a decision that aligns with him, one I deeply respect.

Justin, thank you for being part of this chapter. For challenging, creating, and dreaming alongside me. For the impact you’ve made on this business and this journey.

With love and oodles of gratitude,

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator
BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

What Feels Missing Might Be What Matters Most

In the pursuit of building, scaling, and eventually exiting a business, many founders overlook one of the most powerful forces shaping their life and leadership: their voids.

A void is a perceived lack—something that feels like it’s missing. Not in theory, but in your real, lived experience.

And while most people try to hide or ignore these gaps, your voids are actually pointing you toward what you value most.

 Why This Matters During Exit

When you’re leading a company, your purpose is often clear. You’re creating. You’re solving. You’re serving.

But in the silence that follows an exit—or even in the lead-up—you may feel something stirring:
A subtle emptiness. A restlessness. A question like:

“What now?”

That feeling?
It’s often a void rising to the surface—asking to be acknowledged.

 Your Voids Shape Your Values

Voids are not weaknesses. They are the birthplace of your highest values and most meaningful vision.

A void of stability might lead you to value financial independence.

A void of support might lead you to value leadership and mentorship.

A void of belonging might fuel your desire to build community.

A void of meaning might lead you to seek purpose beyond success.

This is why two founders can exit the same type of business, and go in completely different directions.
Because their voids—and therefore their values—are unique.

What’s Your Void Whispering Now?

As you prepare to exit or reflect on what’s next you may notice a rising desire for:

Freedom (perhaps driven by a past sense of restriction)

Recognition (from a past lack of being seen)

Rest (from years of pressure and chaos)

Legacy (from a fear of being forgotten)

The key is not to judge it. But to listen.

Because your voids aren’t pointing to what you lack—they’re pointing to what you’re here to fulfill.

Vision, Values & the Next Chapter

Your vision post-exit isn’t just about building the next thing.
It’s about honouring who you’ve become and what you’re still being called toward.

When you know the voids that drive your values, you don’t create just for productivity’s sake.
You create from alignment, clarity, and inner authority.

That’s where real purpose lives.

So, Founder…

If you’ve made the decision to exit but feel an internal tension you can’t quite name—
If you’re wondering what you’re supposed to do next, or why you’re not feeling how you thought you would—

It might be time to get curious about your voids.

Because the very thing you feel is missing… might be exactly where your next chapter begins.

With grounded inspiration,

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator
BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth