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Are you sick of needing problems to motivate you to get the work done?
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings, Today, we’re diving into a deep mindset question:
Tanya “Do The Work” Cross
Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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Today, we’re diving deep into why you continue to learn, how the Learn-Earn Cycle can accelerate your growth, and the #1 strategy for turning your learning into tangible earnings.
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings,
Learning is more than just gaining knowledge—it’s a pathway to transformation, personal fulfilment, and financial success.
For those following along live, comment ROI to receive a helpful resource. If you’re catching the replay, a download link will be provided below.
Learning isn’t something everyone prioritises. Some individuals feel naturally drawn to learning, while others don’t seek it out. But for those of us with a deep desire to grow, learning fuels curiosity expands our understanding, and helps us adapt to change.
It’s not just about accumulating knowledge—it’s about evolving, creating meaningful relationships, and even discovering new opportunities for business and career growth.
However, to get the most value out of learning, we need to understand why we learn.
What inspires you?
Is learning about personal transformation?
Is it your love for discovery or an aspiration to stay ahead in your industry?
Knowing your “why” is essential because it gives your learning purpose, guiding you toward better outcomes. When your motivations are clear, you can align your learning with your goals, measuring the return on investment (ROI)—whether that’s financial gain, personal satisfaction, or career advancement.
Everyone has different reasons they learn. Some individuals pursue learning for personal growth. For others, learning is intrinsically rewarding—gaining knowledge, expanding perspectives, and building skills provide fulfilment, regardless of external validation.
On the other hand, others may feel compelled to learn as a way to reduce insecurity or boost self-esteem.
For them, mastering new skills brings a sense of competence and reinforces their worth.
Others shape learning habits, with individuals using learning as a way to maintain independence or distract themselves from emotional challenges.
They may prioritise intellectual growth, valuing autonomy and self-sufficiency, sometimes at the cost of deeper relationships.
Others use learning as a way to understand and make sense of their internal experiences.
For these individuals, learning serves as a tool for self-exploration, emotional integration, and identity-building.
Recognising your emotional drivers helps align your learning efforts with your goals and allows you to measure success more meaningfully.
Whether the goal is personal growth, self-confidence, independence, or emotional clarity, knowing your motivation creates clarity in your journey.
To achieve a return on investment (ROI) from learning, it’s important to know what motivates you and align your learning with tangible outcomes.
Those driven by personal growth or secure attachment can measure ROI in terms of fulfilment, expanded knowledge, and increased self-awareness.
If learning is fueled by anxiety or insecurity, success might look like improved self-esteem and reduced anxiety.
For those with avoidant tendencies, ROI could mean enhanced self-reliance, greater autonomy, and improved problem-solving skills.
Meanwhile, for those driven by self-exploration, the benefits may be better emotional clarity and a stronger sense of self.
While financial ROI is often the focus, the real value of learning lies in its ability to foster personal development and growth.
The Learn-Earn Cycle demonstrates how continuous learning directly contributes to financial and professional success.
It begins with a commitment to ongoing education—whether by keeping up with trends, acquiring new skills, or gaining practical experience.
As you apply what you’ve learned, you enhance your expertise, making yourself more valuable in your field.
This increased competence opens doors to higher pay, better job opportunities, and more clients.
The income you earn from these opportunities can then be reinvested into further education, such as advanced courses, workshops, or mentoring, creating a continuous feedback loop of growth and success.
Over time, this commitment to learning not only advances your career but also provides personal fulfilment.
With every new skill or achievement, you build confidence, positioning yourself for leadership and authority, promotions, or entrepreneurial ventures – like you as a coach.
The beauty of the Learn-Earn Cycle is that it’s a lifelong process, ensuring you remain competitive, adaptable, and relevant in an ever-changing world.
Tanya “growth learner” x
Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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As a coach, you are expected to embody wisdom, confidence, and personal growth, offering guidance to others while maintaining a life that reflects your work.
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings,
Think of it like a personal trainer with a fit body or a painter with a beautifully painted home.
However, beneath the polished exterior of many coaches lies an underlying fear—the fear of being exposed.
What if people see that you don’t have it all together? What if they discover you struggle, too?
Coaches often grapple with this paradox: they guide others through vulnerability but fear revealing their own. This newsletter explores this challenge and offers insights to help navigate the vulnerability paradox without getting stuck.
Coaches are often perceived as having high emotional intelligence and personal growth.
Yet, these expectations can create pressure to appear in control.
There’s a sense that, as a coach, you need to have all the answers, never show weakness, and always live up to ideals.
The fear of falling short can lead coaches to wear a mask of perfection. But over time, this mask can become a prison.
I’ve experienced this personally—breaking the facade in 2015 was a pivotal moment for me, but it wasn’t easy. The fear of exposure is often rooted in childhood patterns and compounded by professional pressure. Coaches may fear that revealing personal struggles could diminish their credibility, leading to isolation and burnout.
The reality: Hiding creates more stress, reinforcing the very isolation we seek to avoid. This vicious cycle makes it harder to find support, leaving many coaches feeling isolated in their roles.
Vulnerability, while often viewed as a weakness, can actually become a coach’s greatest strength. It’s a double-edged sword:
This tension between authenticity and professionalism creates a complex dynamic.
Clients benefit from coaches who exude confidence but also appreciate the relatability that comes from shared vulnerability.
Showing vulnerability—appropriately—helps build trust and creates a safe space for clients to open up.
The challenge: Coaches must carefully balance authenticity with professionalism. Too little vulnerability creates distance; too much can blur boundaries and erode trust. Finding this balance is key to leveraging vulnerability for deeper, more meaningful coaching relationships.
Leadership roles, including coaching, can feel isolating.
Coaches are often placed on a pedestal, seen as the ultimate source of wisdom and support. But this position can leave coaches without peers to turn to for their own struggles.
This isolation magnifies the fear of exposure.
Without safe spaces to express insecurities, coaches may believe they need to project a perfect image.
Yet, this can deepen feelings of inadequacy and make their struggles seem uniquely personal—when, in fact, they are universal human experiences.
The paradox is clear: while coaches help clients navigate vulnerability, they often struggle to access the same support for themselves. Creating spaces for honest reflection—whether through mentorship, peer groups, or professional supervision—is essential to break this cycle of isolation.
The vulnerability paradox in coaching is a delicate balance of authenticity, professionalism, and personal growth.
Coaches must learn to embrace vulnerability without compromising professionalism—both for their own well-being and for the benefit of their clients.
The journey toward vulnerability requires intentional effort.
The path of personal and professional growth in coaching is not about having it all figured out—it’s about being okay with not having it all together. When you embrace vulnerability, you unlock the potential to connect deeply, foster trust, and grow both as a coach and as a person.
This is the paradox: the more you embrace your vulnerabilities, the more you actualise your potential. And it starts with recognising—you are not alone.
Tanya x
Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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Have you ever considered that there might be an efficient way to solve problems, but you just haven’t seen it yet?
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings,
Or something a little more difficult
Now, that’s something worth exploring.
Tanya x
Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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One of my favourite aspects of the Demartini Method and its application is the idea that “you don’t see the world as it is, but as you are.”
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings,
This speaks to the deeply subjective nature of perception.
Everyone interprets the world through their own lens—shaped by their experiences, values, and beliefs.
This got me thinking…
In relationships, this dynamic becomes even more pronounced: we tend to see others not as they truly are but as reflections of ourselves.
We unconsciously project our own perspectives, values, and expectations onto others.
This happens because we assume that what we appreciate, value, and find meaningful must also resonate with them in the same way.
But here’s the challenge: no one is a perfect exact mirror of us.
Each individual carries their own set of experiences, values, and ways of navigating life. Even when we find common ground, expecting others to align perfectly with our worldview creates friction.
Misalignment is almost inevitable when we assume that others should think, act, and care just as we do.
Yet, so many people fall into this trap:
This tendency becomes particularly noticeable in emotional relationships.
If we value certain expressions of affection or communication, we might expect others to do the same, assuming that our way of expressing love should naturally resonate with them.
But relationships are nuanced, and people express intimacy in ways shaped by their unique life experiences.
No one thinks or feels exactly the same as we do.
Yet, we often wish they would.
We project assumptions onto them, expecting them to meet our unspoken expectations.
This creates a gap between what we hope for and what is real. And it’s in that gap that discord impacts our interactions.
“You don’t see the world as it is, but as you are.”
This is the paradox of the work…
The world, and especially the people in it, reflects back parts of ourselves.
When we embrace this truth, we begin to see relationships differently—not as mirrors that should perfectly reflect us, but as opportunities to understand and appreciate the beauty in our differences.
With this work, it’s not absolute. “You don’t see the world as it is, but as you are.” does not apply to every situation in every moment.
Sometimes, it’s not about making others align with who we are—it’s about understanding them as they are.
“True connection begins not with seeing others through our lens, but with the courage to understand them through theirs.”
Tanya x
Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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Do you welcome trick-or-treaters with a big bowl of candy, or do you switch off the lights and hope nobody knocks?
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings, If you’re in the second group, you’re not alone. We had a neighbour—let’s call her June—who wasn’t a fan of unexpected visitors. It didn’t matter if it was Halloween or just another Tuesday; any surprise knock at the door made her uncomfortable. The same thing happens in business. When a refund request or complaint shows up out of the blue, it can throw you off balance. Those moments have a way of catching you off guard, leaving you scrambling for a response. So, how do you handle these “trick-or-treat” moments in your business? 5 Ways to Handle Refunds, Complaints, and Conflict 1. Stay Calm—It’s Part of the Game Cancelations, refunds, and complaints are part of running a business. Sometimes, they feel personal, but they’re not. Not every upset member is a troublemaker—some are simply passionate or frustrated. The key is to separate genuine feedback from disruptive behaviour. 2. Remove Major Issues Quickly If someone crosses the line with harassing or inappropriate behaviour, don’t hesitate to remove them immediately. Look at your mindset, do the work. Your community needs clear boundaries, and it’s okay to enforce them. Make sure you have strong guidelines in place before issues arise, so everyone knows what behaviour won’t be tolerated (yes – it’s ok to do the work and kick someone out). 3. Be Ready for Payment Disputes 4. Make Canceling Painless 5. Embrace Feedback (Even When It Hurts – in your perception) Setting Boundaries We had a session in Maximum Growth Academy a few weeks ago on a boundary setting. It helps to see what you are willing and what you are not willing to accept in business. Handling refunds, complaints, or conflicts isn’t fun, but having solid processes and clear boundaries makes all the difference. With the systems in place, you can handle issues smoothly and keep your community thriving—without the stress of unexpected “trick-or-treat” surprises. When things don’t go as planned, just remember: the best businesses aren’t the ones without problems—they’re the ones that handle problems well. With love and sprinkles of spiders, Tanya “Scary” Cross. Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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In today’s fast-paced world, it’s easy to feel overwhelmed by the increasing demands of business, personal life, and our own inner expectations.
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings, Many service business owners find themselves caught in a cycle of constant activity, pushing forward with ambition yet losing sight of the deeper purpose that once drove them. But what if the key to unlocking sustainable growth in your business lies not in doing more but aligning more deeply with who you are? Let’s explore why alignment matters, how it affects your business, and what you can do to bring more alignment into your daily life. Alignment is, at its core, the process of connecting who you are with what you do. When you’re aligned, your actions are in harmony with your values, purpose, and vision. Alignment isn’t just about professional success—it’s about finding a flow that merges personal fulfillment with business growth. Many service business owners find themselves disconnected from this alignment. They might be working hard and achieving external success, but inside, something feels off. That “something” is often a misalignment between their inner world and their outer world. Without alignment, even the best business strategies can fall flat. When you’re not aligned with your work, you’re more likely to feel drained, frustrated, and disconnected. You may find yourself questioning your path, wondering why success feels hollow. Misalignment can lead to burnout, which often manifests as emotional exhaustion, lack of motivation, or even health issues. As a leader, people look to you for guidance. But if you’re out of sync with yourself, it’s hard to inspire others. Authenticity stems from alignment, and when you’re clear on who you are, others naturally resonate with your message. Business challenges often reflect personal ones. If you’re not aligned, it’s easy to fall into the trap of thinking external problems need external solutions. But in reality, sustainable growth happens when you shift internally first. The journey toward alignment begins with self-awareness—taking time to reflect on what truly matters to you. This involves reconnecting with the purpose and values that inspired you to start your business in the first place. When you understand the deeper “why” behind your actions, you can make decisions that are in harmony with both your personal and professional life. Alignment allows you to focus on what is essential, reducing unnecessary stress and creating more meaningful momentum. When you’re aligned, your business becomes an authentic extension of who you are, and this authenticity draws in the right opportunities, clients, and partnerships. Instead of chasing success, you attract it naturally by staying true to yourself. People are inspired by leaders who embody their message, and alignment equips you to lead from a place of integrity, which creates deeper trust, influence and authority with those around you. It’s not about doing more but about doing what matters most. When your inner and outer worlds are in sync, that’s the key to sustainable growth. How aligned are you? Tanya “Growth Coach” Cross Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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In the world of service-based businesses, success is often measured by the bottom line—how much profit you’re making.
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings, But for those truly driven by a purpose, the journey is about much more than just numbers. It’s about maximising profit while also fulfilling a deeper mission and unlocking the full potential of your business and yourself. Profit is essential for any business, but it’s not just about making money for the sake of it. We aren’t selling our souls for money, nor at the other end of the spectrum and giving away our service for free. For service business owners, profit is a resource that enables you to do more, serve more, and reach more people. When you view profit through this lens, it becomes a tool for growth and expansion. Your profit has a purpose. To maximise profit with purpose, you want to make sure you have a goal for the profit you make. Make meaning with your money. Every business has a reason for being, but service businesses are often rooted in a desire to make a difference. That is why I love working with service-based business owners who have a big heart. Whether you’re providing coaching or another form of service, your work likely stems from a calling to do what you do. I know I have it. I can’t deny it. And I couldn’t stop serving now even if everything was taken from me. I’d find another way to serve. I know you have that in you, too. Keeping your purpose front and centre of your mind ensures that your actions are aligned with your mission, and it helps you make decisions that are not only profitable but also meaningful. This helps to then build a business you love and not one you want to burn to the ground. So, how do you unlock your full potential in a business that isn’t just about the dollars through the door? 💡 It requires more than just hard work, blood, sweat and tears. 💡 It requires self-awareness and a willingness to grow. 💡 It’s about realising that the only limits you have are the ones you place on yourself. Another critical aspect of unlocking your potential is surrounding yourself with the right support system. This could be in the form of mentors, coaches, or a community of like-minded business owners. Having people who believe in you and your mission can provide the encouragement and guidance you need to push past obstacles and reach new heights. I know that on my journey, what I have been able to do has been because of the people I have put in my corner. The ultimate goal, I think anyway, is to create a synergy between profit, purpose, and potential. While profit is the lifeblood of any business, purpose provides direction and meaning, and potential represents the boundless opportunities for growth and impact. When profit, purpose, and potential are in balance, your business becomes more than just a source of income—it becomes a powerful force for making a difference in humanity, and you are growing and evolving along the way. That’s why in my private coaching, I focus on empowering service business owners to maximise profit, fulfil their purpose, and unlock their full potential. This synergy of profit, purpose and potential creates a ripple effect that extends far beyond your immediate sphere of influence. You’re not only achieving financial success, but you’re also making a lasting impact on your clients, your community, and the world. Your life’s mission is to discover your purpose and pour your heart and soul into bringing it to life. Tanya “Growth Coach” Cross Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
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You’ve had success.
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings, You’ve won clients and earned referrals. But lately, it feels like things have slowed down. New leads aren’t coming in as easily, your inbox is nearly empty, and your phone stays silent. You need more clients, and you need them now. But despite all the tools, technologies, and courses you’ve invested in, nothing seems to be bringing in leads or generating the profit you want. You feel stuck, out of options. It’s getting closer and closer to the end of the year. You want it all. Family. Finances. Thriving health and business. Yes. You can make a real impact, build a legacy, and create the life you’ve always dreamed of. You can have it all – whatever ‘it’ is to you. Live your life not by default but by design. It just takes the right positioning, the right messaging, and the right support. But too often, we try to figure it all out on our own. Not realising the cost of not seeking help sooner. And I’m here to help you step into your spotlight. With decades of hands-on business experience and insights from working with entrepreneurs, business owners, and high-profile leaders worldwide, my job is to empower service business owners to maximise profit, fulfil their purpose, and unlock their full potential. To get clarity on their mission and take bold action towards it. But I don’t just tell people how to do it. I do it. I live the work I share. I know my lane, I know my niche, and I have my own IP that I share with clients. Over the years, I have secured multiple 6-figure contracts with clients. I have helped transform over 30,000 people’s lives. And you…. You have the potential to unleash your brilliance. Certainty is your secret sauce. More certainty in your service, your offer, your IP, all of it. But all that happens when you are in alignment with your inner and outer world. With certainty brings alignment. Alignment brings certainty. Most people want to make money. But why we do what we do goes beyond just making money. It’s about growing your business, stepping out of the shadows, and chasing what you truly want. And in alignment with who you are. It’s about inspiring influence and impact. And in a way, you get paid to be you. If you’re ready to receive the recognition you deserve, build the business you love and make an inspiring impact, let’s connect. Tanya “Growth Coach” Cross Leadership Coach & The Coaches Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) |
Nothing Is Missing, What Are You Searching For?
