There is a moment in the journey where you realise how much effort you have put into making things make sense.

The phrase “everything serves” shows up a lot in this space.

And while it often comes from a meaningful place, it can also become a subtle pressure to label what is happening as useful.

Especially when things feel anything but.

But business, like life, does not operate in single layers.

When you are constantly trying to justify something as meaningful, you might be overlooking the reality that disservice walks right alongside service.

This is not about being cynical. It is about being honest.

Founders are often the ones holding both.

The growth and the grind.

The praise and the pushback.

The breakthroughs and the burnout.

When we only frame things as service, we create a lopsided view.

Our minds sense it too.

That restlessness, that edge of trying to make something fit when it does not quite land.

Balance does not come from reframing everything as good.

It comes from seeing the whole.

When you allow both sides to be seen without needing to spin it, you start to feel more grounded.

More in charge.

There is less effort in your leadership.

More presence in your thinking.

And the pressure to constantly extract meaning from pain softens into a deeper appreciation of what is actually unfolding.

You stop chasing alignment.

You start recognising it.

With love and light,

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

As we step into 2026, my wish for you is that you stop trying to find the light and start embracing the magnificent balance of who you already are.

Many founders spend their lives trying to minimise their “negative” traits and exaggerate their “positive” ones, yet this only creates a divide within.

True mastery comes when you stop trying to live in someone else’s values and begin to honour the unique mission that is already calling to you.

I want you to recognise that your perceived “flaws” are actually essential tools for your evolution.

You do not need a renovation or a rewrite to be worthy of the massive vision you have for your business.

Every setback you have navigated and every characteristic you have judged in yourself has been perfectly placed to prepare you for the role you hold today.

I wish for you the wisdom to see the equilibrium in your journey.

When you realise that every challenge in your business is actually providing the support you need to grow, the fear of failure begins to dissolve.

You are no longer a victim of circumstances.

You become the deliberate architect of your own reality.

The world is not working against you, it is responding to the depth of your own internal order.

I wish for you the courage to prioritise what truly matters to your soul.

Let 2026 be the year you lead with integrated certainty.

Stop looking for permission from the outside and start trusting the wisdom that lives within your own heart.

The arena is waiting for your authentic presence.

With love and light,

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

As a founder, it is easy to fall into the trap of comparison.

You watch how others do business, what offers they create, how they show up online.

You see their results, their confidence, and their momentum.

And a quiet thought slips in: Maybe if I just did it like them, it would all click.

But what you are seeing is their external order. Their structure, shaped by their values.

And when you try to adopt it without checking if it is truly aligned with your own, you start building someone else’s business. Not yours.

That is where fantasy creeps in.

The fantasy that if you just followed the same steps, it would all work for you too.

But that kind of success often feels heavy. Unsustainable. Out of sync.

Authenticity is what brings flow.

Not mimicry. Not forced structure. Not someone else’s voice.

When your business is built around your values, your priorities, and your vision, you actually want to show up for it.

You are more energised. More certain. More magnetic.

The moment you return to what matters to you is the moment things begin to align again.

Ask yourself:

Is the business I’m building a reflection of who I am?

Or is it built on borrowed values?

This is the work I support founders with.

Getting clear on what is truly yours, so your business becomes something you want to sustain.

With love and light,

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

One of the biggest traps many founders get caught in is actually quite subtle.

And it seems counterintuitive.

So many of us have a high value on learning.

We love the strategy podcasts.

The business biographies.

The masterminds.

The constant research into the ‘next big thing’.

Anything that helps us grow our acumen.

But here is the thing…

The very habit you believe is helping you scale might actually be keeping you stuck.

Learning for the sake of learning can become a form of productive procrastination.

It can become very self-focused.

At some stage we have to integrate what we have learnt and then apply it to the market.

That is how we become a true leader in our field.

It is in the doing and the integration of the work that we develop our skills as a founder.

It happens when we get those real-life leadership experiences.

It happens when we see the team dynamics play out in real time or when we handle a crisis without a textbook.

You might think you need to research more, study the data more or get more equipped before you make the move.

But what happens if the very thing you need to do to own your authority is actually stop learning?

Stop learning… and start executing.

Start integrating what you already know.

Start applying that wisdom within your business and then push it out into the world.

Because it is the application that makes us effective.

It is the integration of the work and actually living the principles we value.

That is what actually creates mastery.

With love and light,

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

There comes a point in your founder journey when the striving starts to feel hollow.

You have followed the strategies. You have studied the blueprints. You have ticked the boxes.

But deep down, you know something does not fit.

That’s the moment things begin to shift.

You stop trying to be someone else.

You stop shaping yourself around a version of success that does not reflect who you truly are.

You no longer need to ask, “Am I doing it right?”

Instead, you begin leading and speaking from a deeper place of clarity.

You know what you bring.

You know what matters to you.

And you start building from there.

That is when things begin to align.

Not overnight. Not perfectly. But progressively and meaningfully.

You are no longer chasing authority.

You are remembering it.

You are returning to what has been within you all along.

This is not about getting it all right.

It is about integration.

And from that place, business becomes more grounded.

More natural.

More effective.

That is when you get to say…

“I get paid to be me.”

Not just financially.

But in the way you lead.

The way your team and clients respond to you.

The way your business starts to reflect your values back to you.

Because when you own your expertise…

You stop needing to prove it.

And that changes everything.

With love and light,

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

It happens quietly.

You start second-guessing your voice.

You lean into strategies, frameworks, and formulas, hoping they’ll bring back the spark that once made you magnetic.

But true authority does not come from what you do.

It comes from who you are being while you do it.

As a founder, your presence shapes everything.

When you are aligned with your values, grounded in your mission, and integrated in your leadership, your authority becomes effortless.

You stop performing and start radiating.

Clients, team members, and collaborators feel it before you say a word.

Because alignment creates resonance, and resonance builds trust.

This is where leadership shifts from control to clarity, from trying to prove your worth to embodying it.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

You’ve been showing up.

You’ve served, delivered, and made a difference.

But lately, it feels quieter.

Less engagement. Fewer leads.

You can feel it. Something’s not quite flowing.

That thought creeps in… What changed?

You know the impact your work creates.

You know the calibre of what you offer.

But when the results stall, it is easy to start questioning everything.

Most founders try to fix it by doing more.

A new funnel. A new strategy. A tweak to the offer.

But what if it is not about doing more?

What if it is about getting back into alignment?

When your message, offer, and mindset are misaligned, growth slows.

And when you bring them back into sync, things shift.

Certainty returns.
Clients begin to reach out again.
You feel yourself move forward with clarity.

This is the work I do with founders like you.

It is not about piling on more.

It is about cutting through the noise and bringing you back to the essence of who you are, how you serve, and what your next chapter really looks like.

Because when alignment is clear, momentum follows.

If you are ready to clarify your message, refine your offer, and feel like you again in your business, I can support you to find your footing.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

There is something I see often in the coaches and founders I work with, and it is something I have walked through myself.

You make progress.

You feel the shift.

You look around and notice how far you have come.

But just as you begin to celebrate, there is a hesitation.

A voice that says, “If I get too uplifted, life will balance me out.”

That pause is familiar for many of us.

We have been conditioned to hold back. To avoid fully appreciating the good in case it disappears. To stay measured, reserved, cautious.

And yes, life brings balance.

But not in the way our fears would have us believe.

Here is what I have come to understand, both personally and with the clients I support:

Celebration is not indulgence. It is integration.

It is the moment where the internal and external journey meet.

It is where you acknowledge your growth, your effort, your lived experience.

That moment of reflection opens the next chapter not because something is lacking, but because you are ready for more.

If you bypass it, if you move too quickly into what’s next, you miss the depth of what has already shifted.

You overlook the richness of what has already unfolded.

And that flatness you feel after the high? It is not a fall.

It is the space that signals readiness.

It is your next level calling you forward.

So take the pause.

Let yourself feel it.

Appreciate what is here.

Then step forward, not from lack, but from wholeness.

You are not being set up to fall.

You are being prepared for what is rising.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

You are building. Leading. Solving. Stretching.

But every now and then, you hit a phase that feels… flat.

Not broken. Not failing. Just stalled.

And it can be frustrating when the external momentum does not match what is happening inside.

Maybe you have felt this too.

You are on your personal or professional growth journey.

You are doing the work.

But instead of feeling momentum, it starts to feel flat.

Like a plateau.

That is what I call stagnant growth.

It shows up when:

• You stop asking the deeper questions

• You get caught in just being, but without the energy of doing or having.

• You lose that natural curiosity to learn and grow.

Have you noticed any of these in yourself?

It is something that I have experienced too.

And I see it in many of the coaches and founders I work with.

The thing is, stagnation is not failure.

It is not a sign you are off-track.

It is a part of the journey.

One that can be observed, understood, and shifted through.

A plateau that invites us to reflect and reconnect.

If this resonates, it might be time to pause.

To lean in.

To listen and see what this phase is asking of you.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

You hit the goal.

You landed the client.

The team expanded.

The result felt good.

And now, even though you are not saying it out loud, something in you worries if you can keep that level up.

That fear of dropping the ball, of not repeating the win, sneaks in between the cracks.

You tell yourself it is about failure, but if you go deeper, it might not be failure itself that scares you.

It might be your attachment to success.

That infatuation with being “on,” with the performance, with the feeling of things going well, it can quietly tighten around you.

Then add in the memories of the things that did not work.

The offer that flopped.

The strategy that missed.

The season that burned you out.

Now you are caught in a loop.

Wanting the high.

Fearing the low.

This is where infatuation and resentment quietly tangle.

It distorts how you see your business.

It clouds how you see yourself.

It makes you question your next move, even when the path is clear.

So take a moment and ask:

Is your fear of failure really just your attachment to staying “successful” in the same way?

Let the answer land. No rush.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

I’d invested time, energy, and money hoping for clarity.

Ninety minutes went by.

Story after story after story.

No questions asked.

No challenge to my thinking.

No framework to work through.

I left wondering, “What just happened? What did I actually pay for?”

Weeks later, standing in the shower, it all clicked.

The lessons landed.

And in that moment, I experienced one of the biggest shifts of my life.

Here’s what that taught me as a founder.

Growth is rarely linear.

Sometimes, the work we invest in doesn’t give us instant clarity or immediate returns.

It lands when we’re ready for it.

It lands when we’ve created enough space to receive it.

As leaders, we want fast answers, clean strategies, and predictable results.

But business doesn’t always move that way.

There are times when insights arrive weeks or months later, in a moment that feels small but shifts everything.

Whether you’re building your next offer, leading your team, or making high-stakes decisions, trust the process.

Trust that the work you’re doing now will serve you, even if the impact isn’t obvious yet.

Because when you’re ready to shift, you will.

And that shift often becomes the catalyst for the next level of growth in your business and in yourself.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

There comes a point in business where the milestones and external markers of success no longer feel like the full picture.

The revenue, the team, the reputation are there.

Yet something inside you knows there is another shift waiting.

You can feel it coming.

You may not know what it will look like yet, but you sense it will change everything.

This is often the moment where founders begin to re-examine their identity.

Who am I now that the business has grown?

Who am I beyond the role I built for myself?

What do I actually want in this next season?

For years, I thought growth meant doing more.

More clients. More output. More goals.

But the growth that matters most often begins with reflection.

It starts with asking: What is authentic for me now?

Not who I was when I started.

Not what others expect.

The version of me that exists today.

This can feel disorienting.

Sometimes the vision changes.

Sometimes you do.

And the challenge is allowing yourself to meet this new version without holding on to an old map that no longer fits.

If you are standing at this kind of crossroads, between what you built and what is calling you forward, consider this your pause.

Listen.

Reflect.

Choose what aligns now, not what used to.

Self-actualisation is not about chasing more.

It is about aligning who you are with what you create.

When you grow in this way, your business does not just expand. It evolves alongside you.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

Somewhere along the way, your business became something.

Clients came. Money came. Growth came.

And with it, so did the noise.

You kept showing up.

Saying yes.

Holding it together.

Doing what needed to be done.

But behind the offers, the momentum, and the growth, there is something you have not said out loud:

“I am starting to feel disconnected from the very thing I built.”

“I do not know if I like who I am in it anymore.”

“I am not even sure this version of the business is mine.”

Founders do not talk about this enough.

The identity drift that happens when you grow fast, pivot often, or build something in response to demand, not desire.

Purpose is not just about what you create in the world.

It is also about who you are while creating it.

When identity is unclear, purpose feels far away.

You feel stuck. Foggy. Reactive.

You keep doing all the right things, but it feels off.

Your calendar is full, but your sense of self feels scattered.

This is not burnout.

It is not laziness.

It is disconnection.

And the only way back is inward.

Self-reflection is not fluffy work.

For a founder, it is essential.

It is how you take yourself off autopilot.

It is how you stop building a business that looks great on paper but feels misaligned in your body.

When you pause to reflect, without urgency or pressure, you begin to hear yourself again.

The noise clears.

The pressure softens.

And you start to notice what is yours, and what is not.

That is where your identity lives.

Not in what you do, but in how you choose it.

If this is you right now, here is where I would start:

1. Awareness over autopilot

Start noticing the moments you are performing instead of choosing.
Where are you saying yes to be liked, not because it is right?
Where are you building from obligation instead of clarity?

2. Curiosity over judgment

You do not need to tear the whole thing down.
Just get honest.
Ask, “Is this mine?”
Keep asking until something solid answers back.

3. Use the Method

The Demartini Method is not just for clearing emotional charge.
It is also one of the most powerful ways I know to get back to yourself.
To filter out the noise of who you think you should be, and remember who you are.

Purpose comes after identity.

If you do not know who you are, you will keep searching for something to define you.

But when you know yourself, truly, you stop chasing.

You start creating.

From a place of alignment, not attachment.

So if your purpose feels distant right now, start with you.

Clear the fog.

Reconnect.

And then build again… this time, from centre.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

There is a kind of pattern I see in founders that can quietly drain the business without ever showing up on a spreadsheet.

It is called self-deprivation.

It does not always look obvious. It might look like undercharging. Or holding back on launching something new. Or showing up fully for everyone else while sidelining your own needs.

And the cost of it is not just financial. It is energetic.

When you deprive yourself of love, rest, support, celebration, or even a sense of sufficiency, you are also dimming the light that powers your work.

That light is not just your energy. It is your magnetism. It is the thing that calls in aligned clients and creative flow. It is the heartbeat of your business.

Deprivation slowly erodes that.

Here is how it often shows up in founders I work with:

Disappointment

You tell yourself you are not quite enough. You set impossible standards and then feel defeated when you do not meet them. I worked with someone who restricted food because they tied their worth to their appearance. Deep down, they believed love was conditional. That belief leaked into their business too. They withheld offers. They overthought content. They kept chasing a version of themselves they could never reach.

Devaluing

You downplay your skills and think others deserve success more than you. I had a client who wanted to attract more clients but struggled to claim their authority. They questioned if they had enough experience, even though the evidence said otherwise. That quiet self-doubt repelled the very people they wanted to serve.

Deflection

You push away praise, support, or money. You minimise wins. You tell yourself it was luck. I saw this with someone who brushed off every compliment. They could not let success land, so it kept bouncing off them. Internally, they stayed in lack, even when growth was visible.

Disowning

You avoid owning your voice or leadership. You say it is not the right time, or you are still working on things. Underneath, you are avoiding your own power. I have seen incredible founders hold back from launching their offers, not because they were not ready, but because they did not feel worthy of the attention that would come with it.

So why do we keep doing this?

Because deprivation is familiar. You grow up around it. You tolerate it. You get used to it. And at some point, you even prefer it, because it feels safe.

But safe does not mean aligned.

There is always a tipping point. The moment where something inside says, enough. You do not want to play small anymore. You do not want to run on half-energy anymore. You do not want to keep proving your value by withholding what you truly want.

And when that moment comes, remember this:

Energy follows attention.

If you are focused on what you lack, you will keep recreating it.

But if you can become aware of your patterns, clear the emotional charge behind them, and redirect your attention toward what you want to create, you will feel that shift.

The flow returns. The juju comes back.

You stop dimming your light. And you start leading from it.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

There are moments in business when it is not just about strategy or scaling. It is about feeling like you cannot breathe. Like you are carrying too much and have nowhere to put it down.

You are trying to show up, lead, build, make good decisions. But underneath that, you feel stuck in emotions you cannot shift. Grief, anxiety, frustration. And the quiet question underneath it all… will this feeling ever end?

Back in 2016, I worked with a woman who felt this way.

She was not a founder yet. Not officially. But the seeds were there. She had lived through domestic violence. She was parenting a newborn on her own. Her self-worth was crumbling. The future felt uncertain.

She reached out because she wanted the pain to stop. She wanted to feel strong again. And more than that, she wanted to be clear on her purpose. She knew she was here for something more, but the weight of what she was carrying was blocking her from accessing it.

We worked together over ten sessions using the Demartini Method.

No hype. No band-aids. Just consistent, grounded work.

Layer by layer, she started to feel herself return. The emotions did not disappear, but they transformed. She started to feel grounded in her own worth again. She stood stronger. She no longer needed her ex or her fear to shape her next step.

And then she came back.

This time, not just to heal. But to build.

She wanted to create a business. One that gave her flexibility. One that allowed her to support others who had walked a similar path. But the fears came too. Fear of not earning enough. Fear of not being valuable enough.

That is where Maximum Growth Academy came in.

She joined. She listened. She stayed close to the work.

She started with just mindset. She was parenting full-time. She still managed to match her pre-baby income. Then we added business classes. She doubled that income. She built something real.

Today, she runs a six-figure business. She chooses her hours. She works with aligned clients. She leads a Facebook group supporting over 300 local women navigating domestic violence recovery.

She has not just built a business. She has built impact.

This is what happens when founders choose to do the inner work while building the outer structure.

It is not about ignoring the emotional weight. It is about transforming it so that you can lead with clarity.

You do not have to build from burnout or push through emotional blocks on your own.

When you are supported by the right tools, the right people, and the right space, you rise. Not with noise, but with quiet strength.

And when you rise, your business rises with you.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

As founders, we are often in our heads.

Solving problems. Running teams. Planning launches. Holding space for everyone else.

Even our own healing becomes something to manage. Another item to analyse, understand, or fix.

But what if healing is not something to work on?

What if it is something to allow?

Back in 2016, I walked the Camino. It was meant to be a reset, a break from the thinking mind.

One afternoon, I was walking alongside a man named Philippe, listening to an audiobook about healing the mother wound.

It described how some wounds are not resolved by insight or awareness.

They are not always healed through words or being seen.

Sometimes, they are healed by being felt.

Not fixed. Not processed. Simply felt.

So I turned to Philippe and said something unusual.

There is an exercise in this book. It is not romantic. It is just about being held.

Would you hold me?

And he said, “I’ll ask my wife.”

The next day, he came back and said, “She said yes.”

Each evening, after our walks, he would hold me.

No fixing. No talking. No advice.

Just a quiet presence.

And something shifted in me.

Something I did not even know was asking to be felt.

As founders, we carry so much.

We get used to bracing.

To being the strong one.

The capable one.

But under the surface, our nervous systems are often asking for softness.

Not solutions.

Presence.

That moment on the Camino reminded me of this.

And years later, when I was pregnant with my daughter, we were choosing names.

I said to Aaron, “What about Bonnie?”

And he said, “I love it.”

Bonnie was Philippe’s wife. The one who said yes. The one who gave permission for a simple act of kindness that I still carry with me.

Sometimes healing is not a breakthrough or a breakthrough strategy.

Sometimes it is in the moment you let yourself soften.

To be held by something. Or someone.

To stop bracing.

To let your system catch up to your soul.

So if you are building something big right now, I invite you to ask:

What part of me is asking to be felt today?

Not fixed.

Felt.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

You have created a business. You have a reputation, results, and reach.

But instead of feeling settled, you are quietly second-guessing yourself.

There is a part of you that wonders when someone will figure it out.

Not because you are not qualified, but because a gap has opened between your growth and your self-perception.

This is impostor syndrome in founders.

And it often shows up not at the beginning, but when things are already working.

You might be shifting offers, redefining your role, or preparing to lead in a new way.

On the outside, the business is progressing.

On the inside, you feel the pull of uncertainty.

It sounds like:

• “I built this, but I do not feel like I deserve it.”

• “What if it was just timing or luck?”

• “Everyone else seems more confident than I do.”

If this is resonating, you are not alone.

And you are not doing it wrong.

You are simply at a moment where the next version of you is asking to be claimed.

Let us look at a few of the most common narratives I hear from founders and how to shift them.

“I am not the expert anymore.”

You used to feel sharp in your delivery.

Now you are expanding or shifting your message and feel unsure about how you are positioned.

Instead of owning your evolution, you keep measuring yourself against who you used to be.

Try this:

Let your voice reflect where you are now.

The work has changed.

So has your lens.

That does not make you less of an expert.

It makes you a more embodied one.

“Everyone else has more figured out than me.”

You see other founders scaling, building out teams, launching new things.

And even if you are proud of your own work, you find yourself wondering if you are falling behind.

The comparison kicks in.

And so does the contraction.

Try this:

When you notice the comparison, pause. Then look at what you admire.

If you are drawn to it, it likely reflects something already alive in you even if it is still emerging.

Use it as insight, not as a reason to shrink.

“I do not deserve to be here.”

This one is more than surface doubt.

It is a deeper sense that what you built may not last.

You wonder if people will still want what you offer when you stop pushing.

You are not sure if your presence alone is enough.

Try this:

Ask yourself: “What am I tying my worth to?”

Often, it is old definitions of success. Numbers. External validation. Output.

These stories served you when you were starting out.

Now, they need to be updated.

Impostor syndrome in founders is not about a lack of capability.

It is a misalignment between your inner identity and your outer leadership.

And it tends to appear when you are entering a new phase that requires more of your presence, not just your performance.

You do not need to prove yourself.

You need to meet yourself where you are.

You are already doing the work.

Now it is time to let it reflect who you truly are.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

Last year, I hit a wall.

After hours of back-to-back coaching sessions on Zoom, I felt it.

Eyes dry. Body locked. Creativity flat.

The work still mattered.

But something in me had shifted.

What once felt like flow now felt like fatigue.

Coaching has always been a kind of current for me.

Alive. Energising. Clear.

But suddenly, I could not feel it anymore.

The current had dried up.

My Body Woke Up. So Did My Business.

I felt movement in my body and momentum in my thinking.
Ideas landed. Conversations deepened.

Everything felt lighter.

I felt like myself again.

Not because I was doing less.

But because I was doing it differently.

Aligned with what my body and brain needed.

Sustainability Looks Different for Everyone

For me, it was a walking phone call.
For you, it might be a shorter workweek, longer breaks, more space in between meetings, or creative time blocked into your calendar.

It does not need to be a dramatic overhaul.

It only needs to be intentional.

Because your business should never cost you your body.

Your nervous system is not a resource to burn through.

And the way you feel in your work matters just as much as the work you are doing.

Build Around Your Life, Not Over It

As founders, we are taught to structure the business first and figure life out around the edges.

But what if we flipped that?

What if your business were built around how you want to feel, live, move, and show up?

What if your systems served your wellbeing instead of your survival?

What if your calendar supported your nervous system instead of pushing it to the edge?

Small Shifts Create Big Alignment

Sometimes the most powerful changes are not loud.

They do not come with a launch.

They come with a walk.

Or a pause.

Or a boundary.

Or a question.

What do I need to stay connected to myself while I build this?

If you are holding space for others, make sure you are also holding space for you.

Because this is not just about how you work.

It is about how you live.

Tanya Cross

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

To the Founder Who Wants More Than Just a Business

Maybe you’re holding multiple identities too.

Builder. Leader. Partner. Parent. Friend. Caregiver.

And maybe there’s a voice inside that says, You have to choose.

That if you slow down for family, your business will suffer.

That if you rest, you’ll lose your edge.

That if you show up fully in one space, another will slip.

But what if the question isn’t, Can I have it all?

What if the real question is:

What does “all” even mean to me now?

And am I willing to shape my business and life around that even if it looks different from the norm?

So, Founder… Do You Still Believe You Can Have It All?

Not the hustle version.

Not the version that costs your peace.

But the version where you’re present in the life you’ve built.

The one where you stop splitting yourself in two just to keep the plates spinning.

If the answer is yes, then I’m walking this with you.

One aligned step at a time.

Tanya Cross

Maximum Growth

Master Certified Demartini Method Facilitator
BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

Leadership Coach & The Coaches’ Coach

Master Certified Demartini Method Facilitator
BAppSoSc (Counselling)

The Coaches’ Coach (TCC)

Maximum Growth

Maximum Growth