The paradox is real

Studio1 Design on November 20, 2024

The Vulnerability Paradox in Leadership

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

As a founder, you are often expected to lead with strength, clarity, and vision.
To hold it together.
To have it together.

Whether you’re building a team, guiding clients, or shaping a brand, the pressure to embody what you teach is real.

It’s like the personal trainer with a toned body or the interior designer with a flawless home.
The assumption is that your life should reflect your work.

But what if it doesn’t?
What if, behind the scenes, you’re navigating doubt, fatigue, or your own growth edge?

This is the vulnerability paradox.
You are leading others toward truth and alignment, while wondering if you’re allowed to show up in your own mess.

 

The Mask of Perfection is a Heavy One

In leadership, there is often an unspoken belief that strength means control.
That confidence means certainty.
That you are supposed to be the one who knows, the one who holds space, the one who does not flinch.

But hiding what is real creates more tension.
It separates you from the very thing that makes your leadership powerful: your humanity.

The pressure to be perfect can become a quiet prison.
One that disconnects you from support, keeps you isolated, and erodes the integrity of your voice.

 

Your Humanity is Not a Liability

Vulnerability is not weakness.
It is not a lack of competence.
It is the path back to connection.

In my own life, I remember the exact moment the mask cracked.
It was confronting.
And also freeing.

I realised that the fear of being seen was keeping me from being known.
And that my impact did not require perfection.
It required presence.

 

Finding the Balance Between Truth and Trust

You don’t need to spill everything.
You don’t need to perform your struggle.
But you also don’t need to hide.

Your people can feel the difference between curated leadership and embodied truth.

When you allow space for your vulnerability, you create space for theirs too.
That is where trust lives.
Not in having it all figured out, but in being real with what you are figuring out now.

 

Leadership Can Be Lonely Without Safe Spaces

Many founders find themselves in this in-between space.
You are holding others, but not sure who is holding you.

Your team looks to you.
Your clients look to you.
Your community looks to you.

And it can leave you wondering where you get to lay it down.

This is why having your own container matters.
Whether it is peer mentorship, supervision, or a coach who sees the real you.

Spaces where you are not the leader, but the human.
Not the one solving, but the one processing.

 

You Don’t Have to Choose Between Power and Vulnerability

Both can live in you.
At the same time.

You can be confident and confused.
Solid and shifting.
Held and still learning to hold yourself.

The idea that you must hide your humanness to lead well is a lie.
In truth, it is your humanness that makes your leadership matter.

 

The Paradox That Sets You Free

Here is what I know.

The more you embrace your vulnerability, the more you actualise your potential.
Not because everything becomes easy.
But because nothing is hidden.

You stop wasting energy trying to hold a version of you that is not needed.

You let people feel the real you.
And that is where trust, clarity, and expansion begin.

You are not alone in this.
And you were never meant to carry it all without being seen.

 

Tanya x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Are You Solving Problems the Hard Way?

Studio1 Design on November 12, 2024

What If the Answer Has Been There All Along?

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

Have you ever found yourself deep in a business problem, working harder, thinking more hours or more effort will fix it?

What if the real solution is not about working more but seeing differently?

Let’s take a moment and look at something simple.

You want to know
80 percent of 10 = 8
But you can flip it:
10 percent of 80 = 8

Same answer, different way in.
It feels lighter. More direct. Less tangled.

That is the power of shifting perspective.
And it applies to more than just numbers.

 

Your Challenges Might Be Simpler Than You Think

Most founders are natural problem solvers.
You hold a lot. You think fast. You carry responsibility well.

But with that can come a habit of working through force.
More effort. More action. More trying.

Sometimes that works. But not always.
Especially when the problem isn’t lack of action, but lack of clarity.

It is not about being bad at business.
Just like it is not about being bad at math.

You might just be missing the simple way through.

 

What Are You Avoiding Because It Feels Too Hard?

We all do it.
Avoiding the spreadsheet. Putting off the hard conversation.
Delaying the decision. Saying we are “not ready yet.”

But usually, what feels hard is just unfamiliar.

And what is unfamiliar becomes easier once we have a better tool, a better lens, or someone beside us helping us shift how we see.

 

Most Problems Are Not Solved by More Effort

They are solved by seeing the real pattern underneath.
They are solved when someone holds up a mirror and says,
“What if we look at this a different way?”

That one moment of clarity changes everything.
What felt overwhelming becomes actionable.
What felt confusing becomes clear.

 

The Role of the Right Guide

One of the greatest gifts you can give yourself as a founder is a space to reflect.
Not just to talk about the issue, but to be shown another route you hadn’t seen yet.

Sometimes the best support is not someone who gives you the answer, but someone who gives you a better question.

You don’t have to be the one who knows everything.
You just have to be the one willing to look.

 

This Is Not About Doing More

It is about doing differently.
Shifting from effort to insight.
From stuck to forward.
From foggy to clear.

And sometimes, all it takes is one shift in how you look at a thing for the whole picture to change.

If you’ve been circling the same business challenge, maybe it is time to stop pressing harder and start asking what else is possible.

Because ease is not found by avoiding the problem.
It is found by seeing it in a new light.

And that changes everything.

 

Tanya x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Do you have the courage?

Studio1 Design on November 12, 2024

One of my favourite aspects of the Demartini Method and its application is the idea that “you don’t see the world as it is, but as you are.”

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

 

This speaks to the deeply subjective nature of perception.

 

Everyone interprets the world through their own lens—shaped by their experiences, values, and beliefs.

 

This got me thinking…

 

In relationships, this dynamic becomes even more pronounced: we tend to see others not as they truly are but as reflections of ourselves.

 

We unconsciously project our own perspectives, values, and expectations onto others.

 

This happens because we assume that what we appreciate, value, and find meaningful must also resonate with them in the same way.

 

But here’s the challenge: no one is a perfect exact mirror of us.

 

Each individual carries their own set of experiences, values, and ways of navigating life. Even when we find common ground, expecting others to align perfectly with our worldview creates friction.

 

Misalignment is almost inevitable when we assume that others should think, act, and care just as we do.

 

Yet, so many people fall into this trap:

 

  • The business owner who expects their team to work as tirelessly as they do.
  • The manager who assumes everyone is motivated by the same incentives.
  • The parent who expects their children to embrace the same values they grew up with.
  • The friend who assumes that giving advice is the best way to show care.

This tendency becomes particularly noticeable in emotional relationships.

 

If we value certain expressions of affection or communication, we might expect others to do the same, assuming that our way of expressing love should naturally resonate with them.

 

But relationships are nuanced, and people express intimacy in ways shaped by their unique life experiences.

 

No one thinks or feels exactly the same as we do.

 

Yet, we often wish they would.

 

We project assumptions onto them, expecting them to meet our unspoken expectations.

 

This creates a gap between what we hope for and what is real. And it’s in that gap that discord impacts our interactions.

 

“You don’t see the world as it is, but as you are.”

 

This is the paradox of the work…

 

The world, and especially the people in it, reflects back parts of ourselves.

 

When we embrace this truth, we begin to see relationships differently—not as mirrors that should perfectly reflect us, but as opportunities to understand and appreciate the beauty in our differences.

 

With this work, it’s not absolute. “You don’t see the world as it is, but as you are.” does not apply to every situation in every moment.

 

Sometimes, it’s not about making others align with who we are—it’s about understanding them as they are.

 

“True connection begins not with seeing others through our lens, but with the courage to understand them through theirs.”

 

Tanya x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Avoid the Halloween Panic

Studio1 Design on October 30, 2024

Do you welcome trick-or-treaters with a big bowl of candy, or do you switch off the lights and hope nobody knocks?

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

If you’re in the second group, you’re not alone. We had a neighbour—let’s call her June—who wasn’t a fan of unexpected visitors. It didn’t matter if it was Halloween or just another Tuesday; any surprise knock at the door made her uncomfortable.

The same thing happens in business. When a refund request or complaint shows up out of the blue, it can throw you off balance. Those moments have a way of catching you off guard, leaving you scrambling for a response.

So, how do you handle these “trick-or-treat” moments in your business?

5 Ways to Handle Refunds, Complaints, and Conflict

1. Stay Calm—It’s Part of the Game

Cancelations, refunds, and complaints are part of running a business. Sometimes, they feel personal, but they’re not. Not every upset member is a troublemaker—some are simply passionate or frustrated. The key is to separate genuine feedback from disruptive behaviour.

2. Remove Major Issues Quickly

If someone crosses the line with harassing or inappropriate behaviour, don’t hesitate to remove them immediately. Look at your mindset, do the work. Your community needs clear boundaries, and it’s okay to enforce them. Make sure you have strong guidelines in place before issues arise, so everyone knows what behaviour won’t be tolerated (yes – it’s ok to do the work and kick someone out).

3. Be Ready for Payment Disputes
Payment issues are bound to happen, often due to misunderstandings. When they do, try reaching out directly to the member to resolve the problem first. A quick conversation can often prevent things from escalating further. You’re not running a friendship business – it’s a business. 

4. Make Canceling Painless
If a member wants to cancel, make it easy for them. The smoother the process, the better their impression of your business—even if they’re leaving. Sometimes, people return down the road if their departure is handled respectfully and professionally.

5. Embrace Feedback (Even When It Hurts – in your perception)
Negative feedback can sting, but it’s often an opportunity in disguise. If you notice the same issues being raised repeatedly, it’s a sign that something might need adjusting. Proactively gather feedback from members to stay ahead and continuously improve their experience.

Setting Boundaries

We had a session in Maximum Growth Academy a few weeks ago on a boundary setting. It helps to see what you are willing and what you are not willing to accept in business. 

Handling refunds, complaints, or conflicts isn’t fun, but having solid processes and clear boundaries makes all the difference. 

With the systems in place, you can handle issues smoothly and keep your community thriving—without the stress of unexpected “trick-or-treat” surprises.

When things don’t go as planned, just remember: the best businesses aren’t the ones without problems—they’re the ones that handle problems well.

With love and sprinkles of spiders,

Tanya “Scary” Cross.

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

The key to sustainable growth

Studio1 Design on October 24, 2024

In today’s fast-paced world, it’s easy to feel overwhelmed by the increasing demands of business, personal life, and our own inner expectations. 

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

Many service business owners find themselves caught in a cycle of constant activity, pushing forward with ambition yet losing sight of the deeper purpose that once drove them.

But what if the key to unlocking sustainable growth in your business lies not in doing more but aligning more deeply with who you are?

Let’s explore why alignment matters, how it affects your business, and what you can do to bring more alignment into your daily life.

Alignment is, at its core, the process of connecting who you are with what you do. 

When you’re aligned, your actions are in harmony with your values, purpose, and vision. 

Alignment isn’t just about professional success—it’s about finding a flow that merges personal fulfillment with business growth.

Many service business owners find themselves disconnected from this alignment. 

They might be working hard and achieving external success, but inside, something feels off. 

That “something” is often a misalignment between their inner world and their outer world.

Without alignment, even the best business strategies can fall flat. 

When you’re not aligned with your work, you’re more likely to feel drained, frustrated, and disconnected. 

You may find yourself questioning your path, wondering why success feels hollow.

Misalignment can lead to burnout, which often manifests as emotional exhaustion, lack of motivation, or even health issues.

As a leader, people look to you for guidance. But if you’re out of sync with yourself, it’s hard to inspire others. 

Authenticity stems from alignment, and when you’re clear on who you are, others naturally resonate with your message.

Business challenges often reflect personal ones. If you’re not aligned, it’s easy to fall into the trap of thinking external problems need external solutions. But in reality, sustainable growth happens when you shift internally first. 

The journey toward alignment begins with self-awareness—taking time to reflect on what truly matters to you. 

This involves reconnecting with the purpose and values that inspired you to start your business in the first place. 

When you understand the deeper “why” behind your actions, you can make decisions that are in harmony with both your personal and professional life. 

Alignment allows you to focus on what is essential, reducing unnecessary stress and creating more meaningful momentum.

When you’re aligned, your business becomes an authentic extension of who you are, and this authenticity draws in the right opportunities, clients, and partnerships. 

Instead of chasing success, you attract it naturally by staying true to yourself. 

People are inspired by leaders who embody their message, and alignment equips you to lead from a place of integrity, which creates deeper trust, influence and authority with those around you.

It’s not about doing more but about doing what matters most. 

When your inner and outer worlds are in sync, that’s the key to sustainable growth. 

How aligned are you?

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Does your profit have this one thing?

Studio1 Design on October 16, 2024

In the world of service-based businesses, success is often measured by the bottom line—how much profit you’re making. 

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

But for those truly driven by a purpose, the journey is about much more than just numbers.

It’s about maximising profit while also fulfilling a deeper mission and unlocking the full potential of your business and yourself.

Profit is essential for any business, but it’s not just about making money for the sake of it.

We aren’t selling our souls for money, nor at the other end of the spectrum and giving away our service for free.

For service business owners, profit is a resource that enables you to do more, serve more, and reach more people. 

When you view profit through this lens, it becomes a tool for growth and expansion. 

Your profit has a purpose. 

To maximise profit with purpose, you want to make sure you have a goal for the profit you make. 

Make meaning with your money.

Every business has a reason for being, but service businesses are often rooted in a desire to make a difference. 

That is why I love working with service-based business owners who have a big heart. 

Whether you’re providing coaching or another form of service, your work likely stems from a calling to do what you do. 

I know I have it. I can’t deny it. 

And I couldn’t stop serving now even if everything was taken from me. I’d find another way to serve. 

I know you have that in you, too. 

Keeping your purpose front and centre of your mind ensures that your actions are aligned with your mission, and it helps you make decisions that are not only profitable but also meaningful.

This helps to then build a business you love and not one you want to burn to the ground.

So, how do you unlock your full potential in a business that isn’t just about the dollars through the door?

💡 It requires more than just hard work, blood, sweat and tears. 

💡 It requires self-awareness and a willingness to grow.

💡 It’s about realising that the only limits you have are the ones you place on yourself.

Another critical aspect of unlocking your potential is surrounding yourself with the right support system. 

This could be in the form of mentors, coaches, or a community of like-minded business owners.

Having people who believe in you and your mission can provide the encouragement and guidance you need to push past obstacles and reach new heights.

I know that on my journey, what I have been able to do has been because of the people I have put in my corner. 

The ultimate goal, I think anyway, is to create a synergy between profit, purpose, and potential.

While profit is the lifeblood of any business, purpose provides direction and meaning, and potential represents the boundless opportunities for growth and impact.

When profit, purpose, and potential are in balance, your business becomes more than just a source of income—it becomes a powerful force for making a difference in humanity, and you are growing and evolving along the way.

That’s why in my private coaching, I focus on empowering service business owners to maximise profit, fulfil their purpose, and unlock their full potential.

This synergy of profit, purpose and potential creates a ripple effect that extends far beyond your immediate sphere of influence. 

You’re not only achieving financial success, but you’re also making a lasting impact on your clients, your community, and the world.

Your life’s mission is to discover your purpose and pour your heart and soul into bringing it to life.

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

The real thing

Studio1 Design on October 9, 2024

You’ve had success. 

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

You’ve won clients and earned referrals. 

But lately, it feels like things have slowed down. 

New leads aren’t coming in as easily, your inbox is nearly empty, and your phone stays silent.

You need more clients, and you need them now. 

But despite all the tools, technologies, and courses you’ve invested in, nothing seems to be bringing in leads or generating the profit you want. 

You feel stuck, out of options.

It’s getting closer and closer to the end of the year. 

You want it all.

Family. Finances. Thriving health and business. 

Yes. You can make a real impact, build a legacy, and create the life you’ve always dreamed of. 

You can have it all – whatever ‘it’ is to you.

Live your life not by default but by design. 

It just takes the right positioning, the right messaging, and the right support. 

But too often, we try to figure it all out on our own.

Not realising the cost of not seeking help sooner. 

And I’m here to help you step into your spotlight.

With decades of hands-on business experience and insights from working with entrepreneurs, business owners, and high-profile leaders worldwide, my job is to empower service business owners to maximise profit, fulfil their purpose, and unlock their full potential. 

To get clarity on their mission and take bold action towards it. 

But I don’t just tell people how to do it. 

I do it. I live the work I share. 

I know my lane, I know my niche, and I have my own IP that I share with clients. 

Over the years, I have secured multiple 6-figure contracts with clients. I have helped transform over 30,000 people’s lives.  

And you…. 

You have the potential to unleash your brilliance.

Certainty is your secret sauce. 

More certainty in your service, your offer, your IP, all of it. 

But all that happens when you are in alignment with your inner and outer world. 

With certainty brings alignment. Alignment brings certainty.  

Most people want to make money. But why we do what we do goes beyond just making money. 

It’s about growing your business, stepping out of the shadows, and chasing what you truly want. And in alignment with who you are.

It’s about inspiring influence and impact. And in a way, you get paid to be you. 

If you’re ready to receive the recognition you deserve, build the business you love and make an inspiring impact, let’s connect.

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Have you stalled?

Tanya Cross on October 2, 2024

You’ve demonstrated your expertise and delivered exceptional results.

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

You’ve taken the leap to building your own business, but now you find yourself feeling stuck and overwhelmed. 

Growth has stalled, or perhaps your competition is gaining ground.

Even though your clients value your work, your business isn’t expanding as you’d hoped. You’ve tried everything to create the impact you crave—yet nothing seems to work.

Was starting your business all those years ago worth it?

Without a doubt. 

The fact that you’ve come this far speaks volumes. 

Having worked with countless business owners and top leaders, I’ve built, sold, and rebuilt companies, and I recognise potential when I see it. 

My inspiration is helping service business owners amplify their influence in their industry.

You possess the knowledge, and I’m here to help you fully own it.

With a focused approach and a drive for bold action, I listen intently to craft a strategy that delivers the results you’re after.

This isn’t about creating a business that fits someone else’s mould; it’s about what works for you. This is personal.

To unlock sales, refine your intellectual property, establish your authority, and secure your market position, you must advocate for what truly serves you. 

But first, you need clarity on what that looks like—and that’s where I come in. 

Once we have that clarity, I’ll guide you with energy and enthusiasm through all the critical decisions and next steps that drive results.

With expertise in making the complex manageable, I’ll support – and sometimes give you tough love for you in achieving long-term scalability and financial success so you can create the future you envision on your terms—without the risk of burnout.

I believe in this reality because I see more potential in my clients than they often see in themselves. 

If someone tells me something can’t be done, I’ll find a way. 

That’s who I’ve been, going against the grain, wrapped in a love to serve. Inspired by my Dad’s influence on me to have my own business and Mum’s deep love of doing meaningful work, I bring all that and more to the table.

My dedication and deep commitment to you achieving your goals light me up.

Your story. Your journey. Your transformation. Is why I do what I do.

Ready to break through and step into the next chapter of your business and life?

Let’s make it happen together.

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Whirlwind of the past 3.5 years

Tanya Cross on September 24, 2024

I’ve been reflecting on the whirlwind of the past 3.5 years and what a journey it’s been.

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

During this time, I started a second business, bought two investment properties, navigated the end of a long-term relationship, and became a single mum. 

I also sold a portion of one company, entered into a business partnership, and handled a major direction change in that business—all while continuing to grow my consulting business. 

Oh, and did I mention I was raising a toddler who’s now in the first year of school?

Looking back, these weren’t just personal changes, and they happened during one of the most globally stressful periods in recent memory. 

The financial challenges we face as individuals can be difficult enough, but when you compound them with global crises or a recession, the stress can be overwhelming.

This kind of stress isn’t simply additive—it’s amplified. 

Personal stressors blend with larger global issues, and suddenly, the weight feels much heavier. 

Financial difficulties, for example, activate the brain’s “fight, flight, or freeze” response, flooding us with cortisol and adrenaline. 

This is a natural reaction to immediate threats, but when paired with global uncertainties like a pandemic or economic downturn, the stress response can go into overdrive. Oh, you feel that in your body.

We saw this clearly in 2020 when people across the world became more anxious, isolated, and unsure of their futures. The global nature of those challenges created an unprecedented sense of uncertainty and helplessness, making existing financial stress feel insurmountable.

It’s not just a matter of facing double the stress. Research in psychology and behavioural economics shows that financial stress impairs our decision-making and problem-solving abilities, creating a vicious cycle. 

A study published in Psychological Science found that financial insecurity can cause a cognitive load that leads to poor financial choices, which only increases the stress. 

Those who were already under financial strain experienced heightened anxiety and depression when a global crisis hit, especially if they felt powerless over their personal or global circumstances.

Beyond the psychological toll, amplified stress can take a serious hit on a person’s identity and sense of self-worth, especially if you wrap your self-worth up in money.

Financial struggles often challenge how we see ourselves, questioning our competence and worth. When this stress is compounded by global events, it can lead to feelings of helplessness, loss of motivation, and declining mental health.

Erikson’s stages of development tell us that maintaining a sense of control and purpose is vital, particularly for younger people still forming their identities. 

Global crises, when combined with personal stress, can disrupt this process, leading to confusion, frustration, and an overwhelming loss of direction.

This amplification of stress—where personal financial struggles and global challenges combine—is not just a psychological theory. 

It’s a very real experience many of us have felt. And it will likely happen again in some other way in our lifetime.

Acknowledging the root causes of stress, or the problem under the problem, can help to have a deeper understanding of stress and how to manage it. 

Because anything that goes through stress has the potential to grow.

If we can navigate the complexities of life, business, and self with resilience, we unlock the possibility for deeper growth and success.

This is especially true for service business owners, who often face unique stresses and pressures. 

By empowering yourself to manage stress, you can no longer play with your stress but unlock your full potential.

Tanya “Growth Coach” Cross

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

What’s your two things?

Tanya Cross on September 16, 2024

Last weekend, in a training session with over 400 participants, we were split into small groups and tasked with creating a business in just eight minutes—name, concept, and strategy for commercialisation.

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

BOOK YOUR FREE 15-MINUTE STRATEGY CALL NOW

I suggested an idea, and the group loved it. When it was time for the room to vote (and we couldn’t vote for our own), they cheered and whistled for it.

It wasn’t just a validation of the idea but a reminder of why I love coaching: the ability to spark insights that lead to real change.

Business isn’t just about tactics or numbers; it isn’t about chasing success for its own sake. 

It’s about creating value that resonates with the heart and needs of those you serve. 

When you see the potential in others and help them shift their perspectives, it becomes clear that they can raise their prices with confidence, package their unique expertise, and take their clients on a journey toward meaningful outcomes.

The moment in the room sharing the idea reminded me of my roots—how I learned the values that shape the way I work today.

Growing up, I’d come home from school and see my dad at the dining table, meticulously balancing his books and writing checks. 

At the time, I didn’t fully understand the depth of what he was teaching me, but he was silently showing me the discipline, focus, and perseverance required to build a meaningful business. 

On the other hand, my mum instilled in me the power of service and spirituality. I still remember her waking up at 4 a.m. every morning to pray, her dedication unwavering. 

Now in her mid-80s, she remains devoted, continuing to inspire me with the values she’s lived by her entire life.

These two pillars—business and service—are central to who I am. For me, business is more than just a profession; it’s my spiritual path. It’s where I’m energized, where I’m inspired, and where I create my biggest impact on the world.

Circling back to that room of 400 people. 

When we focus on serving others and meeting their true needs, the market naturally opens up. 

The ability to help people is always there—you just have to find the right need to connect with them. 

By aligning with what people are genuinely hungry for, we create solutions that light them up and make a lasting difference. 

This is the real power of business: it’s not just about who, we are, what we do, but how we connect with those we serve.

So, I ask you—what are your two things (or three) that drive you? What are the needs you can meet? What solutions can you offer that will create meaningful change for those around you? 

When you find those answers, you unlock not just the potential of your business but the path to truly lasting impact.

With fire and grace,

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Nothing Is Missing, What Are You Searching For?