The paradox is real

Studio1 Design on November 20, 2024

As a coach, you are expected to embody wisdom, confidence, and personal growth, offering guidance to others while maintaining a life that reflects your work.

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Think of it like a personal trainer with a fit body or a painter with a beautifully painted home.

 

However, beneath the polished exterior of many coaches lies an underlying fear—the fear of being exposed.

 

What if people see that you don’t have it all together? What if they discover you struggle, too?

 

Coaches often grapple with this paradox: they guide others through vulnerability but fear revealing their own. This newsletter explores this challenge and offers insights to help navigate the vulnerability paradox without getting stuck.

 

Coaches are often perceived as having high emotional intelligence and personal growth.

 

Yet, these expectations can create pressure to appear in control.

 

There’s a sense that, as a coach, you need to have all the answers, never show weakness, and always live up to ideals.

 

The fear of falling short can lead coaches to wear a mask of perfection. But over time, this mask can become a prison.

 

I’ve experienced this personally—breaking the facade in 2015 was a pivotal moment for me, but it wasn’t easy. The fear of exposure is often rooted in childhood patterns and compounded by professional pressure. Coaches may fear that revealing personal struggles could diminish their credibility, leading to isolation and burnout.

 

The reality: Hiding creates more stress, reinforcing the very isolation we seek to avoid. This vicious cycle makes it harder to find support, leaving many coaches feeling isolated in their roles.

 

Vulnerability, while often viewed as a weakness, can actually become a coach’s greatest strength. It’s a double-edged sword:

 

  • On one side, strength in coaching is equated with competence, reliability, and professionalism. Clients want guidance from someone who seems certain and composed.
  • On the other side, true connection happens when coaches embrace and express their human side.

 

This tension between authenticity and professionalism creates a complex dynamic.

 

Clients benefit from coaches who exude confidence but also appreciate the relatability that comes from shared vulnerability.

 

Showing vulnerability—appropriately—helps build trust and creates a safe space for clients to open up.

 

The challenge: Coaches must carefully balance authenticity with professionalism. Too little vulnerability creates distance; too much can blur boundaries and erode trust. Finding this balance is key to leveraging vulnerability for deeper, more meaningful coaching relationships.

 

Leadership roles, including coaching, can feel isolating.

 

Coaches are often placed on a pedestal, seen as the ultimate source of wisdom and support. But this position can leave coaches without peers to turn to for their own struggles.

 

  • Coaching relationships require emotional boundaries, which can make it difficult to share vulnerabilities with clients.
  • Without a supportive network, many coaches feel isolated, with no safe outlet for their doubts and challenges.

 

This isolation magnifies the fear of exposure.

 

Without safe spaces to express insecurities, coaches may believe they need to project a perfect image.

 

Yet, this can deepen feelings of inadequacy and make their struggles seem uniquely personal—when, in fact, they are universal human experiences.

 

The paradox is clear: while coaches help clients navigate vulnerability, they often struggle to access the same support for themselves. Creating spaces for honest reflection—whether through mentorship, peer groups, or professional supervision—is essential to break this cycle of isolation.

 

The vulnerability paradox in coaching is a delicate balance of authenticity, professionalism, and personal growth.

 

Coaches must learn to embrace vulnerability without compromising professionalism—both for their own well-being and for the benefit of their clients.

 

The journey toward vulnerability requires intentional effort.

 

The path of personal and professional growth in coaching is not about having it all figured out—it’s about being okay with not having it all together. When you embrace vulnerability, you unlock the potential to connect deeply, foster trust, and grow both as a coach and as a person.

 

This is the paradox: the more you embrace your vulnerabilities, the more you actualise your potential. And it starts with recognising—you are not alone.

 

Tanya x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Are You Solving Problems the Hard Way?

Studio1 Design on November 12, 2024

Have you ever considered that there might be an efficient way to solve problems, but you just haven’t seen it yet?

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Sometimes, the key to a solution isn’t more effort—it’s seeing the problem from a fresh perspective.


Let’s look at math problems.


You want to know


80% of 10 = 8


But you can flip it:


10% of 80 = 8


Or something a little more difficult


60% of 30 = 18


But you can flip it:


30% of 60 = 18

 

Or something a little more difficult


25% of 40 = 10


But you can flip it:


40% of 25 = 10


This is the magic of problem-solving: sometimes, the solution is already in front of us, but we need to shift our perspective to see it.


When it comes to business or financial challenges—whether it’s finding more clients, scaling operations, or balancing personal and professional demands—many of us get stuck doing things the hard way.


We push harder, thinking effort alone will solve the issue. More time on the problem will solve the problem.


But what if the key to solving these problems isn’t about doing more—but about finding a smarter way forward?


Sometimes, we don’t even realise an efficient path exists.


It’s like the way we might avoid math by saying, “I’m just not good at it” or “That’s too hard.”


It’s not that you’re not good at math and that went over your head.


It is that you don’t have a simple way to solve the problem.


Avoiding work, whether with numbers or business problems, feels easier at the moment.


Yet, the problem persists because we’re not engaging with it in a meaningful way.


With an effective approach, you can solve challenges more efficiently and effectively.


You see, every problem holds within it the opportunity for transformation—if we’re willing to engage with it.


As a problem solver, I’ve found that once you crack a challenge, it sparks new connections, shifts perspectives, and expands your awareness.


Suddenly, what felt overwhelming transformed into possibility.


It’s no longer about pushing harder but aligning your thoughts and actions with a new way of seeing.


Clients often tell me, “I’m doing more of what works and less of what doesn’t now,” or, “I didn’t think this solution was possible, but now I see it clearly.”


These moments bring tears to my eyes because they reflect the power of shifting perspectives and finding ease in what once felt hard.


Here’s the secret – I’ll whisper it in your ear…


Effective problem-solving requires you to value both the process and the outcome.


The process isn’t always easy—but it’s worth it.


Sometimes, it takes someone else to point out our blind spots and help us see that new pathway we didn’t realise existed.


So here’s something to ponder: Who is that person for you? Who helps you see the road you didn’t know was there? Sometimes, we need someone to guide us—just like learning to flip a percentage calculation around—to find the solutions that lead to growth and success.


What if the solution to your business challenges isn’t about doing more but doing things differently?


When you embrace new ways of thinking, you unlock not only the answer to the immediate problem but also a whole new way of approaching life and work.

Now, that’s something worth exploring.

 

Tanya x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Do you have the courage?

Studio1 Design on November 12, 2024

One of my favourite aspects of the Demartini Method and its application is the idea that “you don’t see the world as it is, but as you are.”

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This speaks to the deeply subjective nature of perception.

 

Everyone interprets the world through their own lens—shaped by their experiences, values, and beliefs.

 

This got me thinking…

 

In relationships, this dynamic becomes even more pronounced: we tend to see others not as they truly are but as reflections of ourselves.

 

We unconsciously project our own perspectives, values, and expectations onto others.

 

This happens because we assume that what we appreciate, value, and find meaningful must also resonate with them in the same way.

 

But here’s the challenge: no one is a perfect exact mirror of us.

 

Each individual carries their own set of experiences, values, and ways of navigating life. Even when we find common ground, expecting others to align perfectly with our worldview creates friction.

 

Misalignment is almost inevitable when we assume that others should think, act, and care just as we do.

 

Yet, so many people fall into this trap:

 

  • The business owner who expects their team to work as tirelessly as they do.
  • The manager who assumes everyone is motivated by the same incentives.
  • The parent who expects their children to embrace the same values they grew up with.
  • The friend who assumes that giving advice is the best way to show care.

This tendency becomes particularly noticeable in emotional relationships.

 

If we value certain expressions of affection or communication, we might expect others to do the same, assuming that our way of expressing love should naturally resonate with them.

 

But relationships are nuanced, and people express intimacy in ways shaped by their unique life experiences.

 

No one thinks or feels exactly the same as we do.

 

Yet, we often wish they would.

 

We project assumptions onto them, expecting them to meet our unspoken expectations.

 

This creates a gap between what we hope for and what is real. And it’s in that gap that discord impacts our interactions.

 

“You don’t see the world as it is, but as you are.”

 

This is the paradox of the work…

 

The world, and especially the people in it, reflects back parts of ourselves.

 

When we embrace this truth, we begin to see relationships differently—not as mirrors that should perfectly reflect us, but as opportunities to understand and appreciate the beauty in our differences.

 

With this work, it’s not absolute. “You don’t see the world as it is, but as you are.” does not apply to every situation in every moment.

 

Sometimes, it’s not about making others align with who we are—it’s about understanding them as they are.

 

“True connection begins not with seeing others through our lens, but with the courage to understand them through theirs.”

 

Tanya x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Avoid the Halloween Panic

Studio1 Design on October 30, 2024

Do you welcome trick-or-treaters with a big bowl of candy, or do you switch off the lights and hope nobody knocks?

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If you’re in the second group, you’re not alone. We had a neighbour—let’s call her June—who wasn’t a fan of unexpected visitors. It didn’t matter if it was Halloween or just another Tuesday; any surprise knock at the door made her uncomfortable.

The same thing happens in business. When a refund request or complaint shows up out of the blue, it can throw you off balance. Those moments have a way of catching you off guard, leaving you scrambling for a response.

So, how do you handle these “trick-or-treat” moments in your business?

5 Ways to Handle Refunds, Complaints, and Conflict

1. Stay Calm—It’s Part of the Game

Cancelations, refunds, and complaints are part of running a business. Sometimes, they feel personal, but they’re not. Not every upset member is a troublemaker—some are simply passionate or frustrated. The key is to separate genuine feedback from disruptive behaviour.

2. Remove Major Issues Quickly

If someone crosses the line with harassing or inappropriate behaviour, don’t hesitate to remove them immediately. Look at your mindset, do the work. Your community needs clear boundaries, and it’s okay to enforce them. Make sure you have strong guidelines in place before issues arise, so everyone knows what behaviour won’t be tolerated (yes – it’s ok to do the work and kick someone out).

3. Be Ready for Payment Disputes
Payment issues are bound to happen, often due to misunderstandings. When they do, try reaching out directly to the member to resolve the problem first. A quick conversation can often prevent things from escalating further. You’re not running a friendship business – it’s a business. 

4. Make Canceling Painless
If a member wants to cancel, make it easy for them. The smoother the process, the better their impression of your business—even if they’re leaving. Sometimes, people return down the road if their departure is handled respectfully and professionally.

5. Embrace Feedback (Even When It Hurts – in your perception)
Negative feedback can sting, but it’s often an opportunity in disguise. If you notice the same issues being raised repeatedly, it’s a sign that something might need adjusting. Proactively gather feedback from members to stay ahead and continuously improve their experience.

Setting Boundaries

We had a session in Maximum Growth Academy a few weeks ago on a boundary setting. It helps to see what you are willing and what you are not willing to accept in business. 

Handling refunds, complaints, or conflicts isn’t fun, but having solid processes and clear boundaries makes all the difference. 

With the systems in place, you can handle issues smoothly and keep your community thriving—without the stress of unexpected “trick-or-treat” surprises.

When things don’t go as planned, just remember: the best businesses aren’t the ones without problems—they’re the ones that handle problems well.

With love and sprinkles of spiders,

Tanya “Scary” Cross.

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

The key to sustainable growth

Studio1 Design on October 24, 2024

In today’s fast-paced world, it’s easy to feel overwhelmed by the increasing demands of business, personal life, and our own inner expectations. 

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Many service business owners find themselves caught in a cycle of constant activity, pushing forward with ambition yet losing sight of the deeper purpose that once drove them.

But what if the key to unlocking sustainable growth in your business lies not in doing more but aligning more deeply with who you are?

Let’s explore why alignment matters, how it affects your business, and what you can do to bring more alignment into your daily life.

Alignment is, at its core, the process of connecting who you are with what you do. 

When you’re aligned, your actions are in harmony with your values, purpose, and vision. 

Alignment isn’t just about professional success—it’s about finding a flow that merges personal fulfillment with business growth.

Many service business owners find themselves disconnected from this alignment. 

They might be working hard and achieving external success, but inside, something feels off. 

That “something” is often a misalignment between their inner world and their outer world.

Without alignment, even the best business strategies can fall flat. 

When you’re not aligned with your work, you’re more likely to feel drained, frustrated, and disconnected. 

You may find yourself questioning your path, wondering why success feels hollow.

Misalignment can lead to burnout, which often manifests as emotional exhaustion, lack of motivation, or even health issues.

As a leader, people look to you for guidance. But if you’re out of sync with yourself, it’s hard to inspire others. 

Authenticity stems from alignment, and when you’re clear on who you are, others naturally resonate with your message.

Business challenges often reflect personal ones. If you’re not aligned, it’s easy to fall into the trap of thinking external problems need external solutions. But in reality, sustainable growth happens when you shift internally first. 

The journey toward alignment begins with self-awareness—taking time to reflect on what truly matters to you. 

This involves reconnecting with the purpose and values that inspired you to start your business in the first place. 

When you understand the deeper “why” behind your actions, you can make decisions that are in harmony with both your personal and professional life. 

Alignment allows you to focus on what is essential, reducing unnecessary stress and creating more meaningful momentum.

When you’re aligned, your business becomes an authentic extension of who you are, and this authenticity draws in the right opportunities, clients, and partnerships. 

Instead of chasing success, you attract it naturally by staying true to yourself. 

People are inspired by leaders who embody their message, and alignment equips you to lead from a place of integrity, which creates deeper trust, influence and authority with those around you.

It’s not about doing more but about doing what matters most. 

When your inner and outer worlds are in sync, that’s the key to sustainable growth. 

How aligned are you?

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Does your profit have this one thing?

Studio1 Design on October 16, 2024

In the world of service-based businesses, success is often measured by the bottom line—how much profit you’re making. 

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But for those truly driven by a purpose, the journey is about much more than just numbers.

It’s about maximising profit while also fulfilling a deeper mission and unlocking the full potential of your business and yourself.

Profit is essential for any business, but it’s not just about making money for the sake of it.

We aren’t selling our souls for money, nor at the other end of the spectrum and giving away our service for free.

For service business owners, profit is a resource that enables you to do more, serve more, and reach more people. 

When you view profit through this lens, it becomes a tool for growth and expansion. 

Your profit has a purpose. 

To maximise profit with purpose, you want to make sure you have a goal for the profit you make. 

Make meaning with your money.

Every business has a reason for being, but service businesses are often rooted in a desire to make a difference. 

That is why I love working with service-based business owners who have a big heart. 

Whether you’re providing coaching or another form of service, your work likely stems from a calling to do what you do. 

I know I have it. I can’t deny it. 

And I couldn’t stop serving now even if everything was taken from me. I’d find another way to serve. 

I know you have that in you, too. 

Keeping your purpose front and centre of your mind ensures that your actions are aligned with your mission, and it helps you make decisions that are not only profitable but also meaningful.

This helps to then build a business you love and not one you want to burn to the ground.

So, how do you unlock your full potential in a business that isn’t just about the dollars through the door?

💡 It requires more than just hard work, blood, sweat and tears. 

💡 It requires self-awareness and a willingness to grow.

💡 It’s about realising that the only limits you have are the ones you place on yourself.

Another critical aspect of unlocking your potential is surrounding yourself with the right support system. 

This could be in the form of mentors, coaches, or a community of like-minded business owners.

Having people who believe in you and your mission can provide the encouragement and guidance you need to push past obstacles and reach new heights.

I know that on my journey, what I have been able to do has been because of the people I have put in my corner. 

The ultimate goal, I think anyway, is to create a synergy between profit, purpose, and potential.

While profit is the lifeblood of any business, purpose provides direction and meaning, and potential represents the boundless opportunities for growth and impact.

When profit, purpose, and potential are in balance, your business becomes more than just a source of income—it becomes a powerful force for making a difference in humanity, and you are growing and evolving along the way.

That’s why in my private coaching, I focus on empowering service business owners to maximise profit, fulfil their purpose, and unlock their full potential.

This synergy of profit, purpose and potential creates a ripple effect that extends far beyond your immediate sphere of influence. 

You’re not only achieving financial success, but you’re also making a lasting impact on your clients, your community, and the world.

Your life’s mission is to discover your purpose and pour your heart and soul into bringing it to life.

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

The real thing

Studio1 Design on October 9, 2024

You’ve had success. 

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You’ve won clients and earned referrals. 

But lately, it feels like things have slowed down. 

New leads aren’t coming in as easily, your inbox is nearly empty, and your phone stays silent.

You need more clients, and you need them now. 

But despite all the tools, technologies, and courses you’ve invested in, nothing seems to be bringing in leads or generating the profit you want. 

You feel stuck, out of options.

It’s getting closer and closer to the end of the year. 

You want it all.

Family. Finances. Thriving health and business. 

Yes. You can make a real impact, build a legacy, and create the life you’ve always dreamed of. 

You can have it all – whatever ‘it’ is to you.

Live your life not by default but by design. 

It just takes the right positioning, the right messaging, and the right support. 

But too often, we try to figure it all out on our own.

Not realising the cost of not seeking help sooner. 

And I’m here to help you step into your spotlight.

With decades of hands-on business experience and insights from working with entrepreneurs, business owners, and high-profile leaders worldwide, my job is to empower service business owners to maximise profit, fulfil their purpose, and unlock their full potential. 

To get clarity on their mission and take bold action towards it. 

But I don’t just tell people how to do it. 

I do it. I live the work I share. 

I know my lane, I know my niche, and I have my own IP that I share with clients. 

Over the years, I have secured multiple 6-figure contracts with clients. I have helped transform over 30,000 people’s lives.  

And you…. 

You have the potential to unleash your brilliance.

Certainty is your secret sauce. 

More certainty in your service, your offer, your IP, all of it. 

But all that happens when you are in alignment with your inner and outer world. 

With certainty brings alignment. Alignment brings certainty.  

Most people want to make money. But why we do what we do goes beyond just making money. 

It’s about growing your business, stepping out of the shadows, and chasing what you truly want. And in alignment with who you are.

It’s about inspiring influence and impact. And in a way, you get paid to be you. 

If you’re ready to receive the recognition you deserve, build the business you love and make an inspiring impact, let’s connect.

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Have you stalled?

Tanya Cross on October 2, 2024

You’ve demonstrated your expertise and delivered exceptional results.

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You’ve taken the leap to building your own business, but now you find yourself feeling stuck and overwhelmed. 

Growth has stalled, or perhaps your competition is gaining ground.

Even though your clients value your work, your business isn’t expanding as you’d hoped. You’ve tried everything to create the impact you crave—yet nothing seems to work.

Was starting your business all those years ago worth it?

Without a doubt. 

The fact that you’ve come this far speaks volumes. 

Having worked with countless business owners and top leaders, I’ve built, sold, and rebuilt companies, and I recognise potential when I see it. 

My inspiration is helping service business owners amplify their influence in their industry.

You possess the knowledge, and I’m here to help you fully own it.

With a focused approach and a drive for bold action, I listen intently to craft a strategy that delivers the results you’re after.

This isn’t about creating a business that fits someone else’s mould; it’s about what works for you. This is personal.

To unlock sales, refine your intellectual property, establish your authority, and secure your market position, you must advocate for what truly serves you. 

But first, you need clarity on what that looks like—and that’s where I come in. 

Once we have that clarity, I’ll guide you with energy and enthusiasm through all the critical decisions and next steps that drive results.

With expertise in making the complex manageable, I’ll support – and sometimes give you tough love for you in achieving long-term scalability and financial success so you can create the future you envision on your terms—without the risk of burnout.

I believe in this reality because I see more potential in my clients than they often see in themselves. 

If someone tells me something can’t be done, I’ll find a way. 

That’s who I’ve been, going against the grain, wrapped in a love to serve. Inspired by my Dad’s influence on me to have my own business and Mum’s deep love of doing meaningful work, I bring all that and more to the table.

My dedication and deep commitment to you achieving your goals light me up.

Your story. Your journey. Your transformation. Is why I do what I do.

Ready to break through and step into the next chapter of your business and life?

Let’s make it happen together.

Tanya “Growth Coach” Cross

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Whirlwind of the past 3.5 years

Tanya Cross on September 24, 2024

I’ve been reflecting on the whirlwind of the past 3.5 years and what a journey it’s been.

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During this time, I started a second business, bought two investment properties, navigated the end of a long-term relationship, and became a single mum. 

I also sold a portion of one company, entered into a business partnership, and handled a major direction change in that business—all while continuing to grow my consulting business. 

Oh, and did I mention I was raising a toddler who’s now in the first year of school?

Looking back, these weren’t just personal changes, and they happened during one of the most globally stressful periods in recent memory. 

The financial challenges we face as individuals can be difficult enough, but when you compound them with global crises or a recession, the stress can be overwhelming.

This kind of stress isn’t simply additive—it’s amplified. 

Personal stressors blend with larger global issues, and suddenly, the weight feels much heavier. 

Financial difficulties, for example, activate the brain’s “fight, flight, or freeze” response, flooding us with cortisol and adrenaline. 

This is a natural reaction to immediate threats, but when paired with global uncertainties like a pandemic or economic downturn, the stress response can go into overdrive. Oh, you feel that in your body.

We saw this clearly in 2020 when people across the world became more anxious, isolated, and unsure of their futures. The global nature of those challenges created an unprecedented sense of uncertainty and helplessness, making existing financial stress feel insurmountable.

It’s not just a matter of facing double the stress. Research in psychology and behavioural economics shows that financial stress impairs our decision-making and problem-solving abilities, creating a vicious cycle. 

A study published in Psychological Science found that financial insecurity can cause a cognitive load that leads to poor financial choices, which only increases the stress. 

Those who were already under financial strain experienced heightened anxiety and depression when a global crisis hit, especially if they felt powerless over their personal or global circumstances.

Beyond the psychological toll, amplified stress can take a serious hit on a person’s identity and sense of self-worth, especially if you wrap your self-worth up in money.

Financial struggles often challenge how we see ourselves, questioning our competence and worth. When this stress is compounded by global events, it can lead to feelings of helplessness, loss of motivation, and declining mental health.

Erikson’s stages of development tell us that maintaining a sense of control and purpose is vital, particularly for younger people still forming their identities. 

Global crises, when combined with personal stress, can disrupt this process, leading to confusion, frustration, and an overwhelming loss of direction.

This amplification of stress—where personal financial struggles and global challenges combine—is not just a psychological theory. 

It’s a very real experience many of us have felt. And it will likely happen again in some other way in our lifetime.

Acknowledging the root causes of stress, or the problem under the problem, can help to have a deeper understanding of stress and how to manage it. 

Because anything that goes through stress has the potential to grow.

If we can navigate the complexities of life, business, and self with resilience, we unlock the possibility for deeper growth and success.

This is especially true for service business owners, who often face unique stresses and pressures. 

By empowering yourself to manage stress, you can no longer play with your stress but unlock your full potential.

Tanya “Growth Coach” Cross

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

What’s your two things?

Tanya Cross on September 16, 2024

Last weekend, in a training session with over 400 participants, we were split into small groups and tasked with creating a business in just eight minutes—name, concept, and strategy for commercialisation.

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I suggested an idea, and the group loved it. When it was time for the room to vote (and we couldn’t vote for our own), they cheered and whistled for it.

It wasn’t just a validation of the idea but a reminder of why I love coaching: the ability to spark insights that lead to real change.

Business isn’t just about tactics or numbers; it isn’t about chasing success for its own sake. 

It’s about creating value that resonates with the heart and needs of those you serve. 

When you see the potential in others and help them shift their perspectives, it becomes clear that they can raise their prices with confidence, package their unique expertise, and take their clients on a journey toward meaningful outcomes.

The moment in the room sharing the idea reminded me of my roots—how I learned the values that shape the way I work today.

Growing up, I’d come home from school and see my dad at the dining table, meticulously balancing his books and writing checks. 

At the time, I didn’t fully understand the depth of what he was teaching me, but he was silently showing me the discipline, focus, and perseverance required to build a meaningful business. 

On the other hand, my mum instilled in me the power of service and spirituality. I still remember her waking up at 4 a.m. every morning to pray, her dedication unwavering. 

Now in her mid-80s, she remains devoted, continuing to inspire me with the values she’s lived by her entire life.

These two pillars—business and service—are central to who I am. For me, business is more than just a profession; it’s my spiritual path. It’s where I’m energized, where I’m inspired, and where I create my biggest impact on the world.

Circling back to that room of 400 people. 

When we focus on serving others and meeting their true needs, the market naturally opens up. 

The ability to help people is always there—you just have to find the right need to connect with them. 

By aligning with what people are genuinely hungry for, we create solutions that light them up and make a lasting difference. 

This is the real power of business: it’s not just about who, we are, what we do, but how we connect with those we serve.

So, I ask you—what are your two things (or three) that drive you? What are the needs you can meet? What solutions can you offer that will create meaningful change for those around you? 

When you find those answers, you unlock not just the potential of your business but the path to truly lasting impact.

With fire and grace,

Tanya x

Leadership Coach & Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

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