Stop using pain to push you

Do You Really Need a Breakdown to Have a Breakthrough?

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Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

 

Let me ask you something real:
Are you tired of needing a problem to finally get moving?

It’s a pattern I know well.
And if you’re a founder who’s built your business by pushing through crisis, chances are, you know it too.

The moment something breaks down…
The money dips.
The relationship strains.
The system fails.
That’s when you take action.

You rise.
You rebuild.
You solve.

And sure, it works.
Until it doesn’t.

 

The Fire Isn’t the Only Way to Grow

 

There was a time I believed I had to be in the thick of the fire to lead.
Like my story wouldn’t be valid unless it came with scars.

Financial pressure.
Family breakdowns.
Health crises.

I used to think these were necessary parts of the journey, the fuel I needed to show up.

And in some ways, they did shape me.
But at some point, I had to ask:

Am I growing because I want to, or only when I have to?
Do I know how to expand from vision, not just from survival?

Because waiting for pain to push you is a high-cost strategy.

 

From Reactive Growth to Vision-Driven Leadership

 

Most founders are conditioned to move through stress.
It’s why we’re good in a crisis.
But staying in that reactive mode constantly solving, fixing, pushing eventually wears you out.

It creates an internal culture where nothing shifts unless it breaks.
Where you associate progress with pressure.
And growth becomes a response to discomfort, not a commitment to purpose.

But there’s another way.
A quieter, more powerful way.

One that doesn’t wait for pain to call the shots.

 

What If Growth Didn’t Come From Suffering?


Real expansion doesn’t need a disaster to justify it.


You can:
• Launch because you desire to, not because you’re desperate
• Delegate because you value your energy, not because you’re drowning
• Evolve because it’s time, not because something failed


This isn’t about bypassing pain.
It’s about not needing it to be your only driver.


Growth through purpose lasts longer.
It feels better.
And it keeps you in the seat of your own leadership.

 

The Shift: Pain-Inspired vs. Purpose-Aligned

 

Pain will move you, no question.
It’s the wake-up call that forces us to act.

But if you only grow through crisis, life will keep serving you one.

What if instead, you learned to create from alignment?

That’s what I call self-concordant growth.
Where your goals reflect who you truly are.
Where action comes from clarity, not chaos.
Where the “why” behind your work is bigger than just fixing a problem.

 

You Don’t Have to Earn the Next Level Through Struggle


The founder you’re becoming doesn’t need breakdowns to breakthrough.


They need:
• A clear relationship with what they value
• A vision bigger than whatever fire is burning
• The courage to grow without a push from pain


You can evolve without falling apart first.
You can create without crisis.
You can lead without burning out.

 

So Ask Yourself…

 

Right now, am I acting from vision or reacting to pain?

And if it’s the latter, what would it look like to shift?

You don’t have to throw out the past.
You’ve built strength through fire.
But your next level may not require flames — just presence, clarity, and the willingness to choose growth without needing permission from pain.

You’re allowed to move forward even when everything’s fine.


That’s what visionaries do.

 

Tanya “Do The Work” Cross

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

Why do you keep learning?

Is Your Learning Leading You Somewhere or Just Keeping You Busy?

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

Let’s talk about something I see often with founders.

A full folder of programs.
Courses still sitting in inboxes.
Tabs open with masterclasses, eBooks, worksheets.

You love to learn.
But deep down, there’s a quiet question:

“Is all of this actually moving me forward?”

You’re not alone in that.

Why Are You Really Learning?

Learning is powerful.
But only when it’s intentional.

Some founders learn because they’re deeply curious.
Some learn to stay ahead.
Some learn because they’re building something real and need tools.

But others?
They learn because it feels productive, even when it’s actually a delay tactic.
Or because it soothes the discomfort of not feeling ready.
Or because it’s safer to stay in prep mode than to risk being seen.

None of this is wrong.
But it’s worth noticing.

 

Your Growth Isn’t in the Course, It’s in the Application

You don’t get results from consuming.
You get results from integrating.


It’s not about how many trainings you’ve completed.


It’s about how often you stop, reflect, and ask:


• Why am I learning this?
• What am I going to do with it?
• What outcome do I want it to create?


When you know your reason, you give your learning direction.
You start measuring success not just in certificates but in clarity, confidence, and traction.

 

The Learn and Earn Cycle (And How Founders Use It Differently)

Here’s the pattern I teach my clients:
Learn, Apply, Earn, Reinvest.


It’s not linear. It’s a cycle.
And when you use it intentionally, it becomes one of your most powerful tools.


You:

• Take in something new
• Apply it, even messily
• Refine it through lived experience
• Earn from it, whether financially or energetically
• Then reinvest in what will elevate you next


That is the loop that sustains real momentum, not just motion.

 

What’s Fueling Your Learning Right Now?

Let’s get honest for a second.
Some of us learn to prove our worth.
Some to avoid stillness.
Some because the discomfort of not knowing feels like failure.

But when you name what’s underneath, you reclaim your power.

If your learning is driven by fear or pressure, it will wear you out.
If it’s rooted in alignment and clarity, it will expand you.

And that is where the real return lives.

 

You Don’t Need Another Course, You Need to Know Why

Before you open another module or buy another download, ask:
• Am I learning to move forward or to avoid discomfort?
• Do I know what I’ll do with this knowledge?
• Am I measuring my growth based on what matters to me?


You don’t need to learn more.
You need to learn with purpose.

 

Learn Less. Apply More. Move Forward.

This season, let your learning be lean.
Let it be aligned.
Let it be something that fuels your actual expansion, not just your content library.

Because as a founder, your real power isn’t in what you know.
It’s in what you do with what you know.

 

Tanya “growth learner” x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

The paradox is real

The Vulnerability Paradox in Leadership

let’s level up:

Grow Yourself To Grow Your Business

Smash through growth ceilings,
again and again to new heights
in business, leadership and life.

As a founder, you are often expected to lead with strength, clarity, and vision.
To hold it together.
To have it together.

Whether you’re building a team, guiding clients, or shaping a brand, the pressure to embody what you teach is real.

It’s like the personal trainer with a toned body or the interior designer with a flawless home.
The assumption is that your life should reflect your work.

But what if it doesn’t?
What if, behind the scenes, you’re navigating doubt, fatigue, or your own growth edge?

This is the vulnerability paradox.
You are leading others toward truth and alignment, while wondering if you’re allowed to show up in your own mess.

 

The Mask of Perfection is a Heavy One

In leadership, there is often an unspoken belief that strength means control.
That confidence means certainty.
That you are supposed to be the one who knows, the one who holds space, the one who does not flinch.

But hiding what is real creates more tension.
It separates you from the very thing that makes your leadership powerful: your humanity.

The pressure to be perfect can become a quiet prison.
One that disconnects you from support, keeps you isolated, and erodes the integrity of your voice.

 

Your Humanity is Not a Liability

Vulnerability is not weakness.
It is not a lack of competence.
It is the path back to connection.

In my own life, I remember the exact moment the mask cracked.
It was confronting.
And also freeing.

I realised that the fear of being seen was keeping me from being known.
And that my impact did not require perfection.
It required presence.

 

Finding the Balance Between Truth and Trust

You don’t need to spill everything.
You don’t need to perform your struggle.
But you also don’t need to hide.

Your people can feel the difference between curated leadership and embodied truth.

When you allow space for your vulnerability, you create space for theirs too.
That is where trust lives.
Not in having it all figured out, but in being real with what you are figuring out now.

 

Leadership Can Be Lonely Without Safe Spaces

Many founders find themselves in this in-between space.
You are holding others, but not sure who is holding you.

Your team looks to you.
Your clients look to you.
Your community looks to you.

And it can leave you wondering where you get to lay it down.

This is why having your own container matters.
Whether it is peer mentorship, supervision, or a coach who sees the real you.

Spaces where you are not the leader, but the human.
Not the one solving, but the one processing.

 

You Don’t Have to Choose Between Power and Vulnerability

Both can live in you.
At the same time.

You can be confident and confused.
Solid and shifting.
Held and still learning to hold yourself.

The idea that you must hide your humanness to lead well is a lie.
In truth, it is your humanness that makes your leadership matter.

 

The Paradox That Sets You Free

Here is what I know.

The more you embrace your vulnerability, the more you actualise your potential.
Not because everything becomes easy.
But because nothing is hidden.

You stop wasting energy trying to hold a version of you that is not needed.

You let people feel the real you.
And that is where trust, clarity, and expansion begin.

You are not alone in this.
And you were never meant to carry it all without being seen.

 

Tanya x

 

Leadership Coach & The Coaches Coach

Master Certified Demartini Method Facilitator

BAppSoSc (Counselling)

Maximum Growth

 

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