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The two things that drive your leadership are worth naming, because they shape how you build, how you serve, and how you lead when no one is watching. Last weekend, in a training session with over 400 participants, we were split into small groups. The task was to create a business in eight minutes: name, concept, and strategy for bringing it to market.
I suggested an idea, and the group embraced it. When it was time for the room to vote (and we could not vote for our own), they cheered and whistled for it. It was not a validation of the idea alone but a reminder of why I love coaching: the ability to spark insights that lead to meaningful shifts. Business is not about tactics or numbers alone. It is not about chasing success for its own sake. It is about creating value that resonates with the heart and needs of those you serve. When you see the potential in others and help them shift their perspectives, something becomes clear. They can raise their authority with confidence, articulate their expertise, and take their clients on a journey toward meaningful outcomes.
Where the Two Things Come FromThe moment in the room reminded me of my roots, and how I learned the values that shape the way I work today. Growing up, I would come home from school and see my dad at the dining table, meticulously balancing his books and writing cheques. At the time, I did not fully understand the depth of what he was teaching me. But he was quietly showing me the discipline, focus, and perseverance required to build a meaningful business. On the other hand, my mum instilled in me the power of service and devotion. I still remember her waking up at 4 a.m. to pray, her dedication unwavering. Now in her mid-80s, she remains devoted, continuing to inspire me with the values she has lived by.
Business and Service as Two Things That Shape LeadershipThese two things, business and service, are central to who I am. For me, business is more than a profession. It is where I am energised, where I am inspired, and where I create my deepest impact. And this is not unique to me. Most leaders I work with carry a version of this same duality: the discipline that built what they have, and the purpose that keeps them in it.
What Happens When You Lead from BothWhen we focus on serving others and meeting their needs, the market naturally opens up. The ability to contribute is present. You have to find the connection point. By aligning with what people are seeking, we create solutions that resonate and make a lasting difference. That is the deeper power of business: it is not about what we do alone, but how we connect with those we serve.
What Are Your Two Things?So I ask you: what are the two things (or three) that drive you? What are the needs you can meet? What solutions can you offer that will create meaningful change for those around you? When you find those answers, you clarify not only the direction of your business but the path toward lasting impact.
If you have not named your two things yet, or if they have shifted and the alignment has not caught up, book a 15-minute Strategy Call and explore what becomes possible when the foundation is clear.
To your brilliance, Tanya Cross Industry Leader Coach & The Coaches’ Coach BAppSoSc (Counselling) |