For the founder who keeps giving without receiving.
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Grow Yourself To Grow Your BusinessSmash through growth ceilings,
There is a kind of pattern I see in founders that can quietly drain the business without ever showing up on a spreadsheet.
It is called self-deprivation.
It does not always look obvious. It might look like undercharging. Or holding back on launching something new. Or showing up fully for everyone else while sidelining your own needs.
And the cost of it is not just financial. It is energetic.
When you deprive yourself of love, rest, support, celebration, or even a sense of sufficiency, you are also dimming the light that powers your work.
That light is not just your energy. It is your magnetism. It is the thing that calls in aligned clients and creative flow. It is the heartbeat of your business.
Deprivation slowly erodes that.
Here is how it often shows up in founders I work with:
Disappointment
Devaluing
Deflection
Disowning
So why do we keep doing this?
Because deprivation is familiar. You grow up around it. You tolerate it. You get used to it. And at some point, you even prefer it, because it feels safe.
But safe does not mean aligned.
There is always a tipping point. The moment where something inside says, enough. You do not want to play small anymore. You do not want to run on half-energy anymore. You do not want to keep proving your value by withholding what you truly want.
And when that moment comes, remember this: Energy follows attention. If you are focused on what you lack, you will keep recreating it.
But if you can become aware of your patterns, clear the emotional charge behind them, and redirect your attention toward what you want to create, you will feel that shift.
The flow returns. The juju comes back.
You stop dimming your light. And you start leading from it.
Tanya Cross Leadership Coach & The Coaches’ Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) The Coaches’ Coach (TCC) |