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If you are a founder who values clarity, but often finds yourself chasing meaning in extremes, this is for you.
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings,
There is a moment in the journey where you realise how much effort you have put into making things make sense.
The phrase “everything serves” shows up a lot in this space.
And while it often comes from a meaningful place, it can also become a subtle pressure to label what is happening as useful.
Especially when things feel anything but.
But business, like life, does not operate in single layers.
When you are constantly trying to justify something as meaningful, you might be overlooking the reality that disservice walks right alongside service.
This is not about being cynical. It is about being honest.
Founders are often the ones holding both.
The growth and the grind.
The praise and the pushback.
The breakthroughs and the burnout.
When we only frame things as service, we create a lopsided view.
Our minds sense it too.
That restlessness, that edge of trying to make something fit when it does not quite land.
Balance does not come from reframing everything as good.
It comes from seeing the whole.
When you allow both sides to be seen without needing to spin it, you start to feel more grounded.
More in charge.
There is less effort in your leadership.
More presence in your thinking.
And the pressure to constantly extract meaning from pain softens into a deeper appreciation of what is actually unfolding.
You stop chasing alignment.
You start recognising it.
With love and light,
Tanya Cross Leadership Coach & The Coaches’ Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) The Coaches’ Coach (TCC) |
