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When Your Business Evolves, Do You Still Recognise Yourself? A note for the founder sensing something big is shifting.
let’s level up:
Grow Yourself To Grow Your BusinessSmash through growth ceilings,
There comes a point in business where the milestones and external markers of success no longer feel like the full picture.
The revenue, the team, the reputation are there.
Yet something inside you knows there is another shift waiting.
You can feel it coming.
You may not know what it will look like yet, but you sense it will change everything.
This is often the moment where founders begin to re-examine their identity.
Who am I now that the business has grown? Who am I beyond the role I built for myself? What do I actually want in this next season?
For years, I thought growth meant doing more.
More clients. More output. More goals.
But the growth that matters most often begins with reflection.
It starts with asking: What is authentic for me now?
Not who I was when I started. Not what others expect. The version of me that exists today.
This can feel disorienting.
Sometimes the vision changes.
Sometimes you do.
And the challenge is allowing yourself to meet this new version without holding on to an old map that no longer fits.
If you are standing at this kind of crossroads, between what you built and what is calling you forward, consider this your pause.
Listen. Reflect. Choose what aligns now, not what used to.
Self-actualisation is not about chasing more.
It is about aligning who you are with what you create.
When you grow in this way, your business does not just expand. It evolves alongside you.
Tanya Cross Leadership Coach & The Coaches’ Coach Master Certified Demartini Method Facilitator BAppSoSc (Counselling) The Coaches’ Coach (TCC) |
